Delivering relevant messages to motivated people and generating action.

Social Media New Business Formula

Posted: February 7th, 2010 | Author: Priit Kallas | Filed under: Advertising, Brands, Business | Tags: , , , , , , , | No Comments »

A formula for generating ad agency new business through social media. This presentation concentrates on ad agencies but can be use for mos t B2B marketers.


Social networking B2B vs. B2C

Posted: December 9th, 2009 | Author: Priit Kallas | Filed under: Links, Social media, Surveys and stats | Tags: , , , , , , , , | 4 Comments »

B2B companies who are using social networks are more active than B2C counterparts. This is most visible in microblogging, discussions on third-party sites, blogging and monitoring their social footprint on different sites. B2C companies are ahead in a few areas: social media advertising, user ratings and reviews, and online communities for customers and prospects.

Social media b2b vs b2c

Some pretty interesting stats from emarketer.com.