Posted: February 7th, 2010 | Author: Priit Kallas | Filed under: Advertising, Brands, Business | Tags: ad agencies, B2B, bloggining, new business, presentation, Social media, social networking, strategy | No Comments »
A formula for generating ad agency new business through social media. This presentation concentrates on ad agencies but can be use for mos t B2B marketers.
Posted: December 9th, 2009 | Author: Priit Kallas | Filed under: Links, Social media, Surveys and stats | Tags: B2B, B2C, Blogging, discussions, microblogging, social footprint, social media advertising, social networking, user reviews | 4 Comments »
B2B companies who are using social networks are more active than B2C counterparts. This is most visible in microblogging, discussions on third-party sites, blogging and monitoring their social footprint on different sites. B2C companies are ahead in a few areas: social media advertising, user ratings and reviews, and online communities for customers and prospects.
Some pretty interesting stats from emarketer.com.
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