Almost all business buyers use social media. On the other hand the same people are not convinced that they should use social media for B2B communication. The problem is in the lack of knowledge and experience. Christina Kerley has put together a presentation that helps to fill in some blanks and pave the road for the social media adoption in B2B. The 10 key benefits from the presentation are:
Social media extends branding
You can expand your reach
Tap into relevant communities
Influence the influencers and get positive word-of-mouth
Boost your thought leadership position
Cut marketing costs
Get faster sales by sharing more information and having two way communication with the buyer
Stand out! Be the first!
Decrease complexity of decisions by helping and guiding
New empirical data for SEO and social media marketing strategies – measuring is he key to widespread corporate adoption. Really great post.
Without units of measurement it’s hard to experiment, and without experiments it’s hard to have data to drive conclusions. This is a sucky situation for the scientist in me. Recently, however, I’ve come across several sources of empirical, experimentally-sound data sources that do tell us how to be awesome at both SEO and social media.
Retailers use social media to advertise Black Friday deals
One in five shoppers plans to use social sites in their holiday shopping this season, according to Deloitte Research. Hundreds of Black Friday bargains from retailers such as diverse as OfficeMax and Old Navy already are being leaked on deal sites, even though the big sales blitz is still a couple weeks away.
Gen Y women share product and brand secrets via social media
Gen Y women actually are less likely to try something mentioned in a blog by professionals or subject experts (22%) vs. the 28% of a blog by someone they consider their peer. Gen X women appear to give them the same credit, 16% likely to try something new whether hearing from subject expert or random blogger. The original survey is here (“Why Y Women http://media.onsugar.com/static/imgs/WhyYWomen.pdf PDF)
Social Media Users Open to Branding, Marketing
After seeing an ad on a social media site, 34% of respondents have used a search engine to find information on a product, service, or brand; 30% say they have learned about a new product, service, or brand from a social media site.
Among Facebook users who have connected with a brand on the site:
46% say they are likely to talk about or recommend a product.
44% say they are likely to purchase a product.
37% say they are likely to link to an ad for a product.
27% say they are likely to post an ad for a product.
Business.com’s 2009 Business Social Media Benchmarking Study
Nearly 65% of respondents reported using social media as part of their normal work routine,including reading blogs, visiting business profiles on sites like Facebook or LinkedIn or using Twitter to find information and/or communicate about business-related matters.
I like trains. I guess there are many others who like trains but I know why I like trains. Like most people I didn’t have an extreme view of trains one way or the other. But then my son started to really like the trains. Every time we saw a train somewhere he was excited and happy. My mother even took him to train-rides to random locations and back just so he could enjoy the trains.
But I got some marketing insight out of it. One day driving my car next to a railway I saw a train coming. I thought, WOW! Trains are so cool! I started to think about why I had this reaction and everything pointed to my son’s “celebrity endorsement deal” with the trains. I was amazed how well that worked. I have to admit that I was a bit skeptical about sponsorships and endorsement deals. This experience opened my eye to how well these marketing tools can work.
Here’s a real life example from the olden days (not a specific person, thou). More Doctors Smoke Camels Than Any Other Cigarette.
I loved the habit-forming hook a 0:47 “change to Camels for 30 days…”
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