Posts Tagged ‘branding’

Are There Hopeless Situations in Marketing?

Take a look at the chart below and think, how one should behave when the market seems to be already completely taken and the whole world sees you as a failure. The correct answer: don’t create a „me too“ product. Think outside the box and create something completely new and better. Be different or die [...]

Author: Mart Prööm

Viral video marketing: T-Mobile Angry Birds Live case study

Just this morning I came across an excellent video by T-Mobile which has tons of viral potential. Angry Birds is clearly the most popular game application on the market and this is a great example of how innovative videos can go viral. Just like T-Mobile and Rovio, your business could create huge brand awereness and [...]

Author: Priit Kallas

How Businesses Use Facebook

A new survey from SiliconCloud shows that most businesses have a Facebook business page. Here are the main points from the survey: 77% business surveyed have a Facebook page 47% of the respondents are active in B2C market About half of businesses report that more than 6% of leads come from social media The practitioners [...]

Author: Jaan-Matti Lillevälja

Reaching out to customers without direct branding – the Facebook way

Creating a Facebook fan page for your business or product is quite a common approach today. We create a page for product x and then go on the journey of getting as many people as possible to like our product. A good enough way to get clients, when done right – but you can push [...]

Author: Priit Kallas

Social Media Weekend: Social Media Case Studies, Social Currency, Work-Life Balance

10 Best Social Media Case Studies. There are many companies have used social media to promote their brand to improve and some of those companies have achieved remarkable success. Corporate Branding Goes Rogue: Why Social Media Is Radically Changing the Game. Social media is not just another tactic to be tacked onto the proverbial backside [...]

Author: Priit Kallas

B2B Business Case for Social Media

Almost all business buyers use social media. On the other hand the same people are not convinced that they should use social media for B2B communication. The problem is in the lack of knowledge and experience. Christina Kerley has put together a presentation that helps to fill in some blanks and pave the road for [...]

Author: Priit Kallas

Social media statistics and data for the weekend

New empirical data for SEO and social media marketing strategies – measuring is he key to widespread corporate adoption. Really great post. Without units of measurement it’s hard to experiment, and without experiments it’s hard to have data to drive conclusions. This is a sucky situation for the scientist in me. Recently, however, I’ve come [...]

Author: Priit Kallas

Endorsement and why I like trains

I like trains. I guess there are many others who like trains but I know why I like trains. Like most people I didn’t have an extreme view of trains one way or the other. But then my son started to really like the trains. Every time we saw a train somewhere he was excited [...]