Posts Tagged ‘Brands’

Customer Service Can Make or Break Your Brand: Eight Steps for Success

How to protect your brand’s reputation Post-sales steps to enhance your brand and boost the customer experience. Read more: Customer Relationships – Customer Service Can Make or Break Your Brand: Eight Steps for Success : MarketingProfs Article. Related post: Customer interaction becomes social In our post about social media trends I suggested that more and [...]

Author: Priit Kallas

Be Fun on Facebook!

There’s huge boom of marketing on Facebook and a lot of brands are just wasting time and money. Facebook is a place to chill and hang with your friends. Trying to promote boring emotionless products and services will not get you very far. Why people go to Facebook? To connect with friends, to get interesting [...]

Author: Priit Kallas

Shocking news: men have hearts!

Who would have thought! Men care and have a soft spot or two. The survey of men by The PRWeek/Barkley Cause Survey has found interesting data about men’s attitudes towards brands that have a cause marketing program. Men are an important audience to consider when crafting cause marketing initiatives, finds this year’s PRWeek/Barkley PR Cause [...]

Author: Priit Kallas

Social Networks Will Be The Starting Point

TV series and news capture us as we want to have some continuity and consume some familiar stuff every day. This is not new. But in the old media the content, however interesting, was not about us. Social media is taking the next step. Our friends life feeds contain news and drama that is relevant [...]

Author: Priit Kallas

Who rules the social web?

I found this really cool infogrphic. Gender balance in social networks? Chicks Rule! Women seem to be in general more sociable. This would make the social networking sites more appealing to them as places where to connect and share experiences. I believe that the number of users may equalize in future. However, if we would [...]

Author: Priit Kallas

Ten Things Marketers Need to Know in 2010

A really good presentation from Eric Weaver with audio. EVENT: 2010 Consumer Electronics Show AUDIENCE: Marketers SYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in [...]

Author: Priit Kallas

Customer interaction becomes social

In our post about social media trends for 2010 we suggested that more and more customer interaction will take place on social networks. Here’s why. You are endlessly transferred from a robot to automatic response to answering machine. Push 1 for billing, push 2 for tech support… This may ruin your day even if you [...]

Author: Priit Kallas

Social Media Fails To Manifest As Marketing Medium

When I read that headline on MediPost I was certain that people who are saying that have yet to receive a clue. If you ask 100 people if advertising influences their decisions then the majority of respondents would say ‘no’. That does not mean you stop advertising. They just don’t know how media influences them. [...]

Author: Jaan-Matti Lillevälja

How to get your brand popular in social networks?

Since Facebook and Twitter are growing at an amazing speed, we also have an increasing number of companies trying to secure their ground there. With Facebook and Twitter being social networks, naturally the biggest question is: “How to build a following?” . The secret to success may lie in one of the oldest marketing techniques: [...]

Author: Priit Kallas

Brands in the Blogosphere and Twitter

Day 4 of the annual State of the Blogosphere report from Technorati titled Blogging Revenues, Brands and Blogs. One of the interesting points in the post is the data about how much brand chatter is going on in the blogosphere. More than two thirds (70%) of the bloggers say that they are talking about brands [...]

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