Tagged: campaigns

In Social Media Aim for the Long Term 2

In Social Media Aim for the Long Term

I checked some Facebook ads tonight and approximately two thirds of them were just advertising some offer like a regular display banner. Hello there, we have some great stuff for you, come buy now....

Social Media Campaigns are a Waste of Money! 2

Social Media Campaigns are a Waste of Money!

Social media is a place where people interact with each other and, if you are lucky, this may include your brand. This is engagement. Everybody wants it, but to achieve that you have to...

Let’s Kill The CPM 0

Let’s Kill The CPM

We have a problem, folks. And I, for one, think we should start to fix it by killing off the CPM, once and for all. Why is the CPM such a problem? If you...

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