Tagged: Case Study

Viral video marketing: T-Mobile Angry Birds Live case study 0

Viral video marketing: T-Mobile Angry Birds Live case study

Just this morning I came across an excellent video by T-Mobile which has tons of viral potential. Angry Birds is clearly the most popular game application on the market and this is a great...

cokes fans first approach in social communities 2

Coke: Fans First In Social Media (Case Study)

A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial media approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow...