Posts Tagged ‘engagement’

The Non-Financial Value and Future Perspective of Social Media

The Non-Financial Value and Future Perspective of Social Media is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the previous parts of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer, [...]

Author: Kelli-Carolin Parkja

Interview on Social Media Business Usage with Valio’s Digital Marketing Manager Jussi-Pekka Erkkola

This interview on with Valio’s Digital Marketing Manager Jussi-Pekka Erkkola is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the previous parts of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts [...]

Author: Kelli-Carolin Parkja

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI [...]

Author: Kelli Parkja

Leading Experts Discuss Social Media ROI

This discussion of Social Media ROI is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the first part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer. The questions are [...]

Author: Kelli Parkja

Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. The interviewees: Andrea Colaianni, Social Media Consulting Director, [...]

Author: Kwanzoo

5 Keys to Success: Viral Marketing and Word-of-Mouth Campaigns

We occasionally invite fellow marketers who have interesting insights to share. Here is a guest post from our friends at Kwanzoo. Creating and executing a successful viral marketing campaign is on the “to-do list” for most B2B and B2C marketers. After all, which marketer would not want their existing customers or prospects engaging with their [...]

Author: ICLP Loyalty

How to Build Loyalty Through Social Media Relationships

Whether you are a business, organisation or charity, you should have measurable marketing goals to achieve. Social media is a new way to reach people, engage with existing users, and connecting them all to continuously develop your personalised group of passionate participants. The key to social media is the social relationship with users, which is [...]

Author: Priit Kallas

Social Media Marketing is Not Going Away

Some marketing people are predicting that social media marketing will merge into other marketing activities and there will not be room for a separate SM marketer. Do you have a career in social media marketing? Will social media have a life apart of all other marketing activities? Well, I think that the answer to both [...]

Author: Mart Prööm

How to successfully reach your target audience via Facebook – a guideline

With nearly half of the marketers (source: Social Media Report 2011) having less than a year’s worth of social media marketing experience it becomes important to share some valuable information that will help businesses develop their social media strategies. What’s likely the most important nuance when you’re marketing through Facebook is to make sure that [...]

Author: Priit Kallas

Social Media Weekend: Twitter for Brands, Enchantment, Social Media Industry Report

Is Twitter moving in direction of Facebook with its offering for brands? Take a look at social media marketing industry report, sell better, watch Guy Kawasaki talking about Enchantment, and other things that I have selected to share with you this weekend. Creating Enchantment. Guy Kawasaki shares the secrets to being enchanting and developing influence [...]

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