Posts Tagged ‘followers’

Twitter: Content That Markets Itself

Over the past year, the power and growth of the social networking site Twitter has grown from sharing what people are having for breakfast, to a lightning-fast method for delivering messages quickly and effectively. For example, protestors in Egypt used Twitter to write about their experiences to organize rallies. Unhappy customers and celebrities post comments about [...]

Author: Chris Marentis

Mastering Facebook, Twitter and (now) Google+

There is mass hysteria with the release of Google+. Marketers can’t seem to shake off the idea that Google+ will mean that Twitter, Facebook and LinkedIn are all history. Although there are no certainties but what seems more obvious now is that social media is here to stay for good. The effectiveness of social media [...]

Author: August Drilling

Klout: How Influential Are You on Social Media?

While browsing through social networks, have you ever noticed how certain people’s posts and tweets seem to always generate a lot of discussion? Have you also done a quick mental comparison to see the difference between your ability to create a discussion and theirs? I’m always noticing these little trends, like so-and-so simply cannot create [...]

Author: Priit Kallas

Why People Follow Brands? [Infographic]

Get Satisfaction released a great infographic about the reasons that make people to follow brands on social networks. 97% of people say that social media has influenced their decision to purchase a brand or product. 96% of Facebook fans recommend the brand to others. 70% have participated in branded contests. 23% of followers have downloaded [...]

Author: Mart Prööm

How to successfully reach your target audience via Facebook – a guideline

With nearly half of the marketers (source: Social Media Report 2011) having less than a year’s worth of social media marketing experience it becomes important to share some valuable information that will help businesses develop their social media strategies. What’s likely the most important nuance when you’re marketing through Facebook is to make sure that [...]

Author: Priit Kallas

Social Media Weekend: Facebook Deals, Social Marketing Benchmarks, The F-Factor

Facebook Deals: The Social Advantage Is Huge. Facebook Deals is sharing deals through emails and user profiles (specifically through the Newsfeed), adding a social element that their competitors can not possibly match. For example John Doe buys a new Hurley t-shirt, that t-shirt which was discounted by 50% is then shown in their friends newsfeeds [...]

Author: Priit Kallas

Unsubscribe, Unfollow, Unlike. Don’t Worry!

Rejection! It’s terrible they don’t like me! At first glance it seems like a bad thing but in reality the people who leave don’t really have and interest in your brand. If they are not interested then they will not buy your products and services. The reason people join up in the first place is [...]

Author: Priit Kallas

Fans and followers, more or better?

I love big numbers and even more when they go up. Fast! There’s a huge pressure to just to get bigger numbers. It looks like success if you get 100 new followers every day. But if these followers are auto-follow spambots then there’s not much value in them. But even the perfectly human followers can [...]

Author: Priit Kallas

We Want Social Media Marketing, Right Now!

Some companies try to use social media in the same way as traditional banner space or TV ads. They think that social media presence is on tap and available whenever the need arises. When their campaigns end their social channels go silent. I believe that in social media you have to build relationships. When you [...]

Author: Priit Kallas

Why Consumers Friend or Follow Companies

New chart by MarketingSherpa shows what is motivating the social relationship between consumers and brands. [One] unique driver of social connectedness with companies is to “get to know” the company. Although other aspects of the Internet have already opened this arena up to scrutiny, social media accelerated the ability of individual consumers to monitor, communicate [...]

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