Posts Tagged ‘linkedin’

Review: 22 Social Media Marketing Trends for 2010

Click here for 2013 Social Media Marketing Trends A year ago I made some predictions about social media marketing in 2010. Let’s see how things turned out: 1. The fact that audience has the control starts to sink in. More and more brands are getting on social media. Pepsi pulled Super Bowl ads in favor [...]

Author: Priit Kallas

Social Media Weekend: Stats, Surveys, and Wasting Time

Social Media at the Starting Blocks: A Look at Financial Institutions in Europe and the United States. A new report from Aite Group examines financial services firms’ current and planned use of social media to support their marketing efforts. The 2010 Social Media Report for Marketers. Nearly 90% of senior marketing professionals use professional and [...]

Author: Priit Kallas

Top 10 Social Networking Sites by Market Share of Visits

Click here for latest version of this post! Social networks come and go. Facebook’s dominance seems uncontested now but it wasn’t very long ago when MySpace was the top social network. Now it’s on its way out. I was interested in how the social networks do against each other over time. I found a few [...]

Author: Priit Kallas

Social Media Weekend: Case Studies, E-Commerce, Social Media Budget, Strategy

7 Key Findings On The Use of Social Media And E-Commerce: New Study. Online retailers have been rushing into using Social Media as the next big marketing thing and yes it is showing some promise. A recent study by Compete which evaluated online shopping trends, unearthed some interesting findings about the use of Social Media [...]

Author: Priit Kallas

Social Media and Young Adults

Pew Internet & American Life Project released a study about internet and social media use among Millennial generation by situating it within similar data for adolescents and adults older than 30. The data on teens is drawn from a survey conducted between June 26 and September 24, 2009 of 800 adolescents (ages 12 to 17). [...]

Author: Priit Kallas

Research: Student Grades Not Affected By Social Networking

The study “Social Networking Usage and Grades Among College Students” (PDF) finds that students who heavily engage in social networking do just as well academically as students who are less interested in keeping in touch with the medium. The study indicates that social media is being integrated with rather than interfering with students’ academic lives. [...]

Author: Priit Kallas

Portrait of a Twitter user

Status update demographics accross major services. 19% of internet users say they use Twitter or another service to share updates about themselves, or to see updates about others. This is almost twice as much as in the previous surveys from December 2008 and April 2009, where this nomber was only 11%. Gadget people are using status-update [...]

Author: Priit Kallas

SocialTwist Social Media Sharing Trends 2009

Really interesting result for me was that: Analysis shows that the most popular channel for sharing content is email. Nearly 60 per cent use email to share content. Other major findings Despite the social media revolution – traditional forms of networking like email and instant messaging continue to be the most popular mediums of sharing [...]

Author: Priit Kallas

9% of SMBs Use Twitter for Marketing

According to the latest BIA/Kelsey’s study, 9% of small and medium-sized businesses use Twitter for marketing. In addition, 32 percent of small-businesses plan to use social media such as Facebook, LinkedIn or MySpace in their marketing in the next 12 months. 39 percent of SMBs plan to include customer ratings or reviews on their own [...]

Author: Priit Kallas

Washington Post’s Social Media Guidelines Get Posted

I think this one is a lose / lose. Journalistic integrity is a myth. Everyone has opinions. The idea of fair and balanced and “We report, you decide” is pure marketing BS. It’s how far a publication lets its opinions go that defines who they are and what position they hold in the marketplace. The [...]

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