DreamGrow Social Media

Market Share of Social Networking Sites 2009

I have had a lot of people asking me about market shares of different social networking sites. So I went out and searched for most resent data I could find. While there’s really not much information freely available I compiled this list of sources that are all dated some time this year.

Top 10 Social Networking Websites & Forums October 2009, the Hitwise data is based on US market share of visits.

A Map Of Social (Network) Dominance. Really cool interactive map application with data from June 2009. Which social network is the most popular in each country?

Facebook statistics by country. Gender, age groups, percentage of online population. Very useful site. Updates frequently with current data from November 3, 2009.

Whee! New numbers on social network usage. Compete.com data from January 2009 showing uniques visitors and monthly visits of 25 top social networks.

Global Faces and Networked Places (PDF). A Nielsen report on Social Networking’s New Global Footprint. March 2009. Putting the growth of social networks, popularity and engagement into context.

How the Old, the Young and Everyone in Between Uses Social Networks. What are the reasons different generations are in social media and which social networks they use. US data from May 2009.

Facebook Growth Increases in Latin America, Argentina Now Largest Country in Region. Brazil growing at a rate of 33 percent per month. Data from November 1, 2009.

Facebook Is Now the Fourth Largest Site In The World. ComScore data of worldwide audience from June 2009.

Top Twenty Five Social Networking Sites, May 2009. Number of unique visitors with yoy change the data is actually only for top 20 sites. Top 10 of display ad impressions and projected ad income of Facebook, MySpace and other destinations in social media.

Chinese Social Networks ‘Virtually’ Out-Earn Facebook And MySpace. Facebook and MySpace are 17 and 13 respectively among social networking sites in China. Data from around April 2009.

China social networking sites statistics 2009 (updated).

If you know of any good resources with up to date data then please share in the comments.

• Related article Social media statistics and data for the weekend

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Image credit: spekulator

Advertising spend on the top social network and blogging sites increased 119 percent

Time spent on social network and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009.

“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, vice president, media and agency insights, Nielsen’s online division. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

Online Display Ad Spending on Top Social Network Sites More than Doubles in August 2009.  Year-over-year, estimated online advertising spend on the top social network and blogging sites increased 119 percent, from approximately $49 million in August 2008 to approximately $108 million in August 2009. The share of estimated spend on these sites has also grown, increasing from a seven percent share of total online ad spend in August 2008 to a 15 percent share in August 2009. via Nielsen | Nielsen Reports 17 Percent Of Time Spent On The Internet In August Devoted.