How to Use Your Customers to Get More Earned Media?
We live in a social media age. Everyone has the platform to have their voices and opinions heard; which means your existing customer base, however small it may be, can help you promote and...
Tagged: paid media
How Brands Must Combine Paid, Owned, and Earned Media
The Converged Media Imperative: How Brands Must CombinePaid, Owned, and Earned Media By Rebecca Lieb & Jeremiah Owyang With Jessica Groopman & Chris Silva Includes input from 34 ecosystem contributors. Consumers rarely pause to...