DreamGrow Social Media

Link Building And Social Media

Social media is getting all the attention, but we must not forget that SEO and link building are still important. Most sites are still getting their traffic from search engines. When social networking site mature we will see more and more traffic originating from those sources, but right now you shouldn’t forget link building.

May be link building is not as cool as social media, but that is where you will get sustainable traffic. The good news is that social media will help you to build links. Here’s terrific presentation about linking and social media. From the presentation

Links are tha new currency. Social media is a linking machine.

In studies of the networks of citations between scientific papers, Derek de Solla Price showed in 1965 that the number of links to papers—i.e., the number of citations they receive—followed a Pareto distribution or power law. Recent interest in scale-free networks started in 1999 with work by Albert-László Barabási and colleagues who mapped the topology of a portion of the Web, finding that some nodes, which they called “hubs”, had many more connections than others and that the network as a whole had a power-law distribution of the number of links connecting to a node…

Coke: Fans First In Social Media (Case Study)

A really interesting presentation by Michael Donnelly laying out Coca-Cola’s sosial medai approach. Michael is Group Director of Worldwide Interactive Marketing for Coca-Cola. The presentation was created for the iStrategy2010 conference. You can follow Michael on Twitter @MichaelDonnelly.

Slidecast: B2B Lead Genration Using Social Media

Great presentation with audio. This slidecast is a brief summary of many B2B Social Media lead generation presentations from Kipp Bodnar. The slides are copy light as that is his presentation style.

The important takeaways are:

• Inbound B2B marketing is lead generation
• Leverage your own blog as a way to optimize calls to action
• Take Facebook Fan Pages to the next level with custom offers and lead generation opportunities.
• Social media can help improve tradeshow ROI

And remember you really have to sell stuff to make money!

Social Media New Business Formula

A formula for generating ad agency new business through social media. This presentation concentrates on ad agencies but can be use for mos t B2B marketers.

The Mobile Internet is Bigger Than You Think

This is a really eye opening presentation. I have to say that I have bee a bit skeptic about mobile. But maybe it’s time to reconsiders. One interesting fact from Wikipedia:

The world’s largest individual mobile operator is China Mobile with over 500 million mobile phone subcribers.

The number of mobile phones worldwide 2009 is 4.1 billion (Wikipedia), exceeding any other device including cars, credit cards and TV sets. As social media is a perfect fit for mobile devices then my thoughts about this platform are changing.

B2B Business Case for Social Media

Almost all business buyers use social media. On the other hand the same people are not convinced that they should use social media for B2B communication. The problem is in the lack of knowledge and experience. Christina Kerley has put together a presentation that helps to fill in some blanks and pave the road for the social media adoption in B2B. The 10 key benefits from the presentation are:

1. Social media extends branding
2. You can expand your reach
3. Tap into relevant communities
4. Influence the influencers and get positive word-of-mouth
5. Boost your thought leadership position
6. Cut marketing costs
7. Get faster sales by sharing more information and having two way communication with the buyer
8. Stand out! Be the first!
9. Decrease complexity of decisions by helping and guiding
10. Strengthen CRM efforts

Social Media ROI

Concentrate on real world value. Traffic is not a good metric, however targeted it is. Sales, conversions, signups, etc. Try to aim for these.

Introduction to Social Media

A great presentation about basics from way back but you can share it with people who are not up to speed yet. Enjoy!

What the FK is Social Media: One Year Later