Posts Tagged ‘social crm’

Using Your Twitter Account to Respond to Negative Customer Comments

Managing the Twitter account – and other social media profiles – is now a part of any company’s daily routine. For the most part, the vibe is probably pretty positive, and it’s usually a relaxed task. This is a great opportunity to interface with your customers, to drive business to the website, and to create [...]

Author: Priit Kallas

26 Social Media Marketing Trends for 2013

Every year I have compiled a list of trends that marketers have to follow closely in the following year to beat the competition. Social media marketing trends for 2013 is all about mobile, personalization and location. Read on to find out how marketing will change in the near future. 1. Social everything Social media is [...]

Author: Priit Kallas

21 Social Media Marketing Trends for 2012 in Review

Click here for 2013 Social Media Marketing Trends Last December I made some predictions about what will happen to social media this year. Now it’s time to see which of the predictions came true and what did I miss. I’ll be grading myself, one point for being spot on, 0.5 points if the trends that [...]

Author: Priit Kallas

Building Your Social Media Strategy for Scale

Check out this great presentation from Jeremiah Owyang. Dreamforce 2012: Prioritizing for Scale. Link to original slide on SlideShare.

Author: Priit Kallas

9 Social Media Customer Service and Social CRM eBooks for Enterprise (and Others)

In the last few months I have been digging deeper into the social customer service field. During that time I have collected some of the best material on the topic of social costumer service and social CRM. Some of them are from a few years back but the content is still relevant. Here are the [...]

Author: Priit Kallas

21 Social Media Marketing Trends for 2012

Click here for 2013 Social Media Marketing Trends We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand. This is our third annual presentation about what to expect in social media marketing in the coming [...]

Author: Pam Velazquez

Social Media & the Cynic: How to Handle the Sourpuss

No matter what product or service that is on display in social media, there are going to be people who love it no matter what – and people who hate it no matter what. Everyone else runs the full spectrum – those who can be made loyal customers quickly, and those who tend to be [...]

Author: Priit Kallas

Using Social Media to Manage Your Unhappy Customers

In order for your business to thrive, it is very important to develop a great relationship with your customers. This can be achieved in a variety of ways; however, what does not occur to all businesses is the fact that they can use social media to manage any issues before they become worse. 1. Gain [...]

Author: Priit Kallas

Social Media Reality Check (brands vs people)

A picture is worth a thousand words. The graph below is from the recent IBM CRM study: From social media to Social CRM (What customers want). It’s pretty clear that there’s some disconnect between why people follow brands and what businesses think why consumers follow them. My project management teacher used to remind me that [...]

Author: Priit Kallas

What to Expect from Social Media Management System

Last week I was reading Jeremiah Owyang’s post The State and Future of the Social Media Management System Space. When you are managing your brands social presence things can get really atomized. Managing everything from one location and getting a clear overview is a must. What aspects are important for you? Here are some aspects [...]

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