Posts Tagged ‘social media channels’

Using Your Twitter Account to Respond to Negative Customer Comments

Managing the Twitter account – and other social media profiles – is now a part of any company’s daily routine. For the most part, the vibe is probably pretty positive, and it’s usually a relaxed task. This is a great opportunity to interface with your customers, to drive business to the website, and to create [...]

Author: Priit Kallas

Social Media and Content Marketing Trends for 2013

Consumers want information! They want to feel in control and make their own decisions. This means that companies need to provide people with valuable content to build trust instead of marketing hype. Content marketing has been a growing trend for several years and it’s not going away. Following are the major trends in content marketing [...]

Author: Luminar Insights

Hispanic Marketing: The Missing Link to a Successful Business

Hispanic marketing can be risky because much of the information that helps businesses appeal to Latino consumers might be viewed as offensive, either to the consumers themselves or other individuals who might misinterpret what is intended. Due to the controversy surrounding illegal immigration in the U.S., any attempt to accommodate Hispanic clients is likely to [...]

Author: Tom Bishop

As Facebook Goes, So Goes Content Marketing?

Facebook is in trouble. Or it’s not in trouble, depending on who you ask, or when. As early as March 2012, long before the company’s IPO, some were predicting its collapse. But we know that Chicken Littles abound when it comes to any big event, such as the IPO of Facebook, the fastest-growing social media platform ever. [...]

Author: Andy Johnson

Why do you need to be on social media?

Whilst the personal uptake of social media accounts is rife amongst the general public, some companies are still reluctant to join the social revolution, for many reasons. These can include fear of the unknown, a worry that it will become a platform for complaints and not having the time to invest in it. However, it’s [...]

Author: Michael Sherman

Making Social Media Communication Work within HIPAA Guidelines

Social media not only changes how people interact, it heavily influences buying decisions. In the healthcare sector, this new type of communication has a major impact, potentially both positive and negative. This is because of the Health Insurance Portability and Accountability Act (HIPAA). HIPAA covers a lot of ground, but in the social media context, [...]

Author: Tom Bishop

Getting Past The Ad: 5 Types of Video for Social Media

SocialCam, Viddy, Qik, Truveo, Viddler, Blip.tv, Dailymotion, Vevo. Is there an end to them? As I scan my Facebook news feed (‘Most Recent’ setting please – I want all of it!), it’s hard to get past how many video sharing tools there are. Frankly, I’m not sure if the people using these tools to share [...]

Author: Jessy

6 Largest Social Media Meetups to Visit in 2012

Social media conferences abound in cities around the world each year but the value represented and travel required often don’t make the sometimes hefty price tags worthwhile. If you’re interested in meeting up with like-minded social media professionals and entrepreneurs in a people-oriented, no-cost environment, check out any one of these six largest social media [...]

Author: Robert Kirk

Researching and Reaching Out To Your Target Audience

There are over a million people online in a given time. A huge chunk of them are on social networking sites, liking and sharing various content they find online. Because a lot of people are connected to the Internet and spend so much time in it, marketers see it as an avenue for advertising and [...]

Author: Kate Summers

Can Social Media Help Real Estate Business?

Social media platforms are a huge focus for web surfers these days and businesses have taken note in their efforts to deliver their brands and products to the masses. While businesses of all kinds are finding success promoting their offerings on Facebook, Twitter and the like, people working in specialty niches are often left wondering [...]

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