Posts Tagged ‘Social Media ROI’

Measuring Your Social Media Success with Google Analytics

I am a bit of a stats nut. If not interrupted I can play with stats forever. But for people less obsessed with numbers here’s something that might help you get a better understanding of the value of your social media program. (Some images are scaled down so click on them to get a better [...]

Author: Priit Kallas

The Goal of B2B Social Media Marketing

I was talking to a fellow social media enthusiast and he raised this point: I have an issue with B2B in Social Media Marketing. Personally I don’t think it exists. Your diagram would apply to a business or personal brand using Social Media and B2C situations as well. The process is exactly the same. In [...]

Author: Priit Kallas

Social Media Weekend: Campaign Mentality, Social Media ROI, Google Groupon

The other day I read David Meerman Scott’s post about ad agencies concentrating on campaigns rather than long term value of social media marketing. We work with ad agencies every day and the same attitude shows in almost everything. Social media is not a sprint. Engage, nurture build for the long term. Here’s the post [...]

Author: Priit Kallas

Social Media Weekend: 12 Social Media White Papers and a Panel

This weekend I spent some time to find white paper and reports on social media marketing to get get more insights. These materials help you to lay a foundation to your social media marketing strategy. Here they are. Enjoy… B2B Goes Social Find out how B2B companies are utilizing social media marketing relative to their [...]

Author: Priit Kallas

Be Fun on Facebook!

There’s huge boom of marketing on Facebook and a lot of brands are just wasting time and money. Facebook is a place to chill and hang with your friends. Trying to promote boring emotionless products and services will not get you very far. Why people go to Facebook? To connect with friends, to get interesting [...]

Author: Priit Kallas

48 Social Media KPIs (Key Performance Indicators)

There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is to remember that you should set at least some metrics that indicate if you are turning profit. Otherwise [...]

Author: Priit Kallas

What Is the Social Media Value of Deal Hunters

When we are creating social media presence for out clients we try to attract the people who are true fans of the brand. We could get 10 or 20 times more following if we would concentrate on the deal hunters and people who want to get something free. One of my colleagues argues that the [...]

Author: Priit Kallas

Social Media Weekend: Social Media ROI, Metrics and Reports

This weekend I look a what’s becoming important in corporate social media. Well, no big surprise there. Where’s the money? What’s the ROI of your actions. Play time is over… Socially Awkward Media. New research by A.T. Kearney that analyzes the Facebook performance of Interbrand’s Top 50 Global Brands. Traditional marketers are so bad at [...]

Author: Priit Kallas

Study: The State of Social Media for Business 2010

More than 6,000 SmartBrief readers participated in a study of social media usage by businesses. You can download the overview of the results. The State of Social Media for Business 2010 shares some of the biggest trends in social media as well as the challenges that companies need to address as they move forward with [...]

Author: Priit Kallas

We Want Social Media Marketing, Right Now!

Some companies try to use social media in the same way as traditional banner space or TV ads. They think that social media presence is on tap and available whenever the need arises. When their campaigns end their social channels go silent. I believe that in social media you have to build relationships. When you [...]

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