Posts Tagged ‘Social Media ROI’

Planning Social Media Resources

I have often seen people start with their social media activities and fail because they have miscalculated the effort it takes to keep going and resources the have available. In corporate environments you have to talk to people and get them on you side. There are three major components you need to consider: people, time [...]

Author: Priit Kallas

Social Media Weekend: Social Media Marketing Resolutions for 2011

Happy New Year! I am a big fan of setting goals. I am also a big fan of not telling anyone about them. Here’s why: But still when setting goals do it the right way. I have found the SMART way a pretty useful tool for that. In short your goals should be: Specific – [...]

Author: Priit Kallas

Review: 22 Social Media Marketing Trends for 2010

Click here for 2013 Social Media Marketing Trends A year ago I made some predictions about social media marketing in 2010. Let’s see how things turned out: 1. The fact that audience has the control starts to sink in. More and more brands are getting on social media. Pepsi pulled Super Bowl ads in favor [...]

Author: Priit Kallas

15 Great Social Media and Marketing Presentations

15 great presentations to get insight about social media and marketing. Some are strategic and others incude case studies, spiced up with recent social media and marketing statistics. Get ideas or use them to change minds of people you need in your boat. Enjoy! Search and Social: How to Get More Action from Organic Marketing [...]

Author: Priit Kallas

Study: Social Media Marketing Remains Experimental

A new study of marketers by Gleansight revealed that despite the growing interest and mainstream adoption of social media, the marketing activities are still experimental. Marketers are using different tactics to grow sales or foster brand advocacy but most have still to show real ROI on their efforts. The most important objectives are tied to [...]

Author: Priit Kallas

Social Media Weekend: Monitoring, Personal Brand, Zuckerberg Interview, Strategy…

Do you have confidence in your social media strategy? Research report called The State of Social Media for Business 2010. Of the 6,000+ executives surveyed, only 14.2% of businesses find their social-media strategies to be “very effective” – and only 7.3% consider them “very revenue generating.” 100+ Insights from Monitoring Social Media. Engagement metrics, brand [...]

Author: Priit Kallas

How to Create Your Social Media Strategy?

Get your strategy in place before you start. I will give you easy to follow steps that help you give your social media strategy a solid foundation. Strategy is the why and what part of your social media activity. Strategy seems abstract and that is why people often go directly to tactics. Tactics feels more [...]

Author: Priit Kallas

Most companies don’t know where the customers are!

More than 2,000 organizations were surveyed. Harvard Business Review aske them to offer feedback and best practices on how to understand the potential of social media and measure its effectiveness. How to integrate it into your overall marketing strategy and show the link to company financials. The survey “The New Conversation: Taking Social Media from [...]

Author: Priit Kallas

Social Media ROI Backwards (for B2B)

If you have thousands of followers on social networking sites then the obvious question comes up. How do we get money out of it? Now if you started thinking about it just now then it may seem a very complex task. But the solution has been here for years in project management and goal setting. [...]

Author: Priit Kallas

Social Media for Business

I found a really great presentation on Slideshare. You can get some ideas on structure on how to tackle your own social media needs. Great overview with pointers to channels and tools you might want to use. The basic process in the presentation is as follows: Set specific business goals Listen to your audience. Who [...]

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