Posts Tagged ‘Social Media Weekend’

Social Media Weekend: Social Proof or Social Pioneering, Global Social Networking, Doctors on Social Media

Computer and cell phone usage up around the world, global publics embrace social networking. The survey finds three countries close behind the United States in social network usage: in Poland (43%), Britain (43%) and South Korea (40%), at least four-in-ten adults say they use such sites. And at least a third engage in social networking [...]

Author: Priit Kallas

Social Media Weekend: Social EQ, Social Strategist, Mobile Commerce

Social EQ. Advanced statistical analyses of extensive qualitative and quantitative research among Social Informants allowed APCO and The Huffington Post to identify the six distinct factors of successful social media campaigns. Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk by Jeremiah Owyang. Social Strategists are plagued with [...]

Author: Priit Kallas

Social Media Weekend: Stats, Surveys, and Wasting Time

Social Media at the Starting Blocks: A Look at Financial Institutions in Europe and the United States. A new report from Aite Group examines financial services firms’ current and planned use of social media to support their marketing efforts. The 2010 Social Media Report for Marketers. Nearly 90% of senior marketing professionals use professional and [...]

Author: Priit Kallas

Social Media Weekend: Monitoring, Personal Brand, Zuckerberg Interview, Strategy…

Do you have confidence in your social media strategy? Research report called The State of Social Media for Business 2010. Of the 6,000+ executives surveyed, only 14.2% of businesses find their social-media strategies to be “very effective” – and only 7.3% consider them “very revenue generating.” 100+ Insights from Monitoring Social Media. Engagement metrics, brand [...]

Author: Priit Kallas

Social Media Weekend: Social Media Case Studies, Social Currency, Work-Life Balance

10 Best Social Media Case Studies. There are many companies have used social media to promote their brand to improve and some of those companies have achieved remarkable success. Corporate Branding Goes Rogue: Why Social Media Is Radically Changing the Game. Social media is not just another tactic to be tacked onto the proverbial backside [...]

Author: Priit Kallas

Social Media Weekend: This Is Not An Interesting Post

This weekend I’ve been reading a lot of psychology articles. It’s really amazing how much information is out there that would help us to make our marketing communication and social media strategies more persuasive. Take the title of this post for example. It is based on the innuendo denial effect. Innuendo and damage to reputations [...]

Author: Priit Kallas

Social Media Weekend: Case Studies, E-Commerce, Social Media Budget, Strategy

7 Key Findings On The Use of Social Media And E-Commerce: New Study. Online retailers have been rushing into using Social Media as the next big marketing thing and yes it is showing some promise. A recent study by Compete which evaluated online shopping trends, unearthed some interesting findings about the use of Social Media [...]

Author: Priit Kallas

Social Media Weekend: Baby Boomers, Automotive, Social CRM, The Economist

Free Social Media Marketing Kit. Expert guidance on setting social media strategy and how-to articles on social media tools and tactics in the Social Media Marketing Kit. New marketing articles and social media content published daily. Baby Boomers and Seniors Are Flocking to Facebook [STATS]. A new eMarketer report shows that the number of Baby [...]

Author: Priit Kallas

Social Media Weekend: Facebook vs Twitter, Sports, Olympics, Ski Resorts, Retailers

Olympics’ Social Rings. TV may still be the big marketing vehicle around the Olympics, but sponsors use social media to build buzz and get fans involved. “People are blogging with their phones and taking photos with them,” says David Steel, svp of strategic marketing, Samsung Electronics America. “The timing seems perfect to have a program [...]

Author: Priit Kallas

Social Media Weekend: Measurability, Top Blogs, Resources, Trends

How-to: Do Almost Anything Online in 2010. If you’re looking to improve your life in 2010, we hope you’ll find these 40+ How-To guides useful. You can find even more How-To guides and tips in the How-To section of this site. CMOs Plan for Higher Social Media Measurability in 2010. How do CMOs link social [...]

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