DreamGrow Social Media

7% Of Marketers See Social Media ROI

7% of marketers see immediate return on investment in social media channels. This allows them to increase budgets and spend liberally to improve results. This is a really high number considering that social media has been around for only a short time.

However, about quarter (27%) of the respondents didn’t see tangible value in social media and were skeptic about investing more.

MarketingSherpa asked:

Which statement best describes how social media marketing is perceived within your organization at budget time?

And the answers were as follows:

SocialTwist Social Media Sharing Trends 2009

Really interesting result for me was that: Analysis shows that the most popular channel for sharing content is email. Nearly 60 per cent use email to share content.

Other major findings

• Despite the social media revolution – traditional forms of networking like email and instant messaging continue to be the most popular mediums of sharing content across the Internet. Nearly 60 percent of overall sharing happens over emails.
• Facebook has displaced MySpace as the most popular social networking site when it comes to sharing content.
• It is clear that Twitter is perceived to be a news broadcast platform and not a “sharing” platform. It enjoys only 5% of “shared information” traffic among popular social platforms.
• Bookmarks are rapidly losing their significance in the social media space. Only 2% of shares happen over Bookmarking sites.
• When it comes to email services, Yahoo Mail is still the most preferred, followed by MSN. Gmail is way behind.
• Google’s services like Google Bookmarking, Google Talk, Gmail, and Blogger have failed to replicate the brand’s search engine success online, especially when it comes to ’shared information.’
• LinkedIn, as a networking site, ranks the lowest when it comes to social media sharing.

via SocialTwist Social Media Sharing Trends 2009.

Search Engine Marketing, Social Media Marketing Salary Survey

Most search and social marketers earn between $25,000 to $50,000 followed closely by those earning $50,000 to $75,000.

The survey of search engine marketers and social media marketers to get an idea of the current state of SEM and SMO. More than 100 SEO, PPC and SMM professionals participated in our survey, giving a window into their experience level, primary fields of expertise, and more to the point how much inbound marketers are earning, given the global recession.

via Search Engine Marketing, Social Media Marketing Salary Survey | WordStream.

51% of U.S. Web surfers use social networking sites

More than half of all adult Internet users in the United States either visit or maintain a profile on at least one social networking site, according to a study conducted by Forrester Research.

Forrester says that the growth of users who consume social media such as podcasts, videos and blogs has grown almost as dramatically as social networking Web site users. The survey classified a full 73% of online U.S. adults as spectators, a big increase from the 48% that it classified as such in 2007. Additionally, the number of users who consume no social media has fallen from 44% in 2007 to 18% this year.

via 51% of U.S. Web surfers use social networking sites, says survey ( – Internet – Software ).

Two-thirds of US marketers use social media

The CMO Survey was based on a poll of 511 senior marketers by Duke University’s Fuqua School of Business, in conjunction with the American Marketing Association.

It found that 65.4% of companies are using social networks like Facebook as part of their efforts to connect with consumers.

This compared with 52.3% utilising video- and photo-sharing sites like YouTube and Flicker, 50.9% writing corporate blogs, and 44.4% with a presence on “microblogging” services like Twitter.

Top marketing officers are turning to new and often unproven strategies that focus on the Internet, partnerships, new markets, new products and services to help their companies.

via Two-thirds of US marketers use social media – WARC News – WARC.com.