5 Insightful TED Talks on Social Media. The best part of the TED conferences is that videos of the talks are archived and free to view right on the website. Mashable highlights a few recent and exceptional talks from TED’s past, with a focus on social media.
Facebook Largest News Reader? Last week, Google Reader accounted for .01% of upstream visits to News and Media websites, about the same level as a year ago. Google News accounted for 1.39% of visits and Facebook 3.52%.
Turn your employees into social media ambassadors. Develop a policy that outlines corporate guidelines for communicating in the online world. Encourage management to actively spread the message through social media.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s. Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
33 Signals Of An Alpha Social Media Evangelist. What are the key characteristics of all social media evangelists? What make them stand out from the crowd and march toward the “alpha” category?
Study: Spending On Email, Social And Search Rising. Email service provider ExactTarget released a study this week showing marketers plan to boost spending in email, social media and other non-traditional outreach channels this year.
I couldn’t pass the opportunity to share this clip. It is, of course, blindingly obvious why this short film got viral. If you show a model like that you are half way there, but having a point will get you ahead of the pack.
A year ago, comScore reported that YouTube has grown to be the second largest search engine on the internet, topped only by Google itself.
Today, comScore’s 2009 US Search Rankings Report, published last week, reports that YouTube searches grew by 35% in 2009, reaching to more than 3.9 billion search queries.
YouTube had 50% more searches than Yahoo web search and 180% more searches than Bing. What we can see clearly here, is that people are getting used to finding information in the form of a video. The same tendency has also shown on websites – people are more likely to watch a short video, rather than read the text next to the video, saying the same thing.
The growing importance of Youtube search (and video search in general) isn’t showing any signs of slowing down, but rather it will grow even more in 2010. So keep an eye on Youtube and maybe consider picking up a camera yourself.
Great presentation from Matthew Lehman, web experience director at Progressive Insurance. Insurance business is very conservative and there are not many good case studies of social media usage in that sector. Matt presents ideas and examples how they engaged people with the “most boring product in the world”. Examples include Twitter, Facebook and YouTube.
Social Media in the 2009 Inc. 500: New Tools & New Trends
The study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastest-growing private U.S. companies. Regardless of the particular technology, social media matters and is here to stay. Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. And an incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008).
Online Video Advertising: Doubles Engagement, Boosts ROI (PDF)
Adding video to your online campaign can significantly improve your marketing results. Marketers are responding in kind with a larger slice of their advertising budgets. What makes online video advertising so successful? What can make your video campaign even better? In this in-depth bulletin, based on the knowledge accumulated at Eyeblaster from serving a large portion of the online video campaigns worldwide, we share our insights.
Consumers Open to Marketing Messages on Social Media Sites
Forty-six percent of respondents say they would talk about or recommend a product on Facebook. The survey of more than 3,000 U.S. consumers comprised 100+ questions to determine how various segments of consumers use social networks in their daily lives, specifically in regard to finding out about different types of products and in relation to other media channels. The study found that marketers who embrace the medium and communicate relevant messages in consumers’ language and on their terms could gain customers and grow sales.
Do Fortune 100 companies need a Twitter-vention?
With more than 20 million people on Twitter in the U.S. (50 million worldwide), there are ample opportunities for audiences to engage with corporations and brands. Weber Shandwick conducted research to evaluate how effectively Fortune 100 companies used Twitter to its full potential as an engagement platform. The results provide key learnings for companies who want to make sure their party is one that’s buzzing. Think of Twitter as the über corporate cocktail party. Your influential guests will stay only if the conversation is entertaining, valuable and interesting.
FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands. The report, and the blog, are written by Garrick Schmitt, Group Vice President, Experience Planning. Get the PDF.
I couldn’t pass the opportunity to share this clip. It is, of course, blindingly obvious why this short film got viral. If you show a model like that you are half way there, but having a point will get you ahead of the pack.
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