The Content Grid: Content Marketing in 3 Infographics
When you are nurturing your leads, you will need content that helps your potential customer in different ways. In some cases, they may not even be leads yet, and you are just capturing attention and creating awareness of your brand.
Content grid takes a look at the three stages of the marketing funnel and matches those to the content types and prospect goals. There’s another dimension to the grid. The color-coded distribution channels where to promote your specific type of content for maximum results. You can find out more about content atomization here Content Atomization: How to Build a Social Media Bomb.
At the bottom of the infographic, you will see various content marketing KPIs that you should consider for that part of the sales funnel. When you are promoting your content in social media check out the large list of social media key performance indicators.
The grid starts at the top left with people who may not even know what they are looking for. They have a problem or need that that they don’t know needs solving. Take a smartphone for example. Before the first smartphones arrived, we didn’t know we needed them.
One of the most valuable habits you can have is a Daily Writing Habit!To help you get started we have created a 30 day long email program that will keep you on track. Every day for the next 30 days we will send you a writing prompt. As this is a social media and content marketing site we’ll send you prompts about these topics. But occasionally we add some free writing and other stuff, too.
The content grid leans towards B2B content marketing. However, you can also use it for businesses targeting consumer segments.
Eloqua published great infographic on the content marketing The Content Grid version 2. It gives an easy to understand visula overview of content markeng and how content can be used in different stages of sales and lead generation.
Enjoy the Content Grid V2
Content Marketing Planning Template
A simple Content Marketing Planning template that let’s you to compare your current approach to future approach. From Smart Insights.
The Content Distribution Matrix
This infographic helps marketers to review the effectiveness of paid, owned, and earned media. Promote or distribute your content to generate site visits, leads, or sales by comparing that to the level of effort. Types of media are plotted as an example business. These will vary by company type and sector. By smartinsights.com
Social Media Marketing 2018, PPC on 10+ Platforms.Learn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.