The Future of Social Media Marketing is Visual
Over the past few months I began to notice a trend in social media marketing. The fastest growing social networks were Pinterest and Instagram. Our Facebook strategy had evolved to include primarily images as they were generating more reach, likes and comments than any other type of content. On Twitter, links to images were more popular than any other content we were posting.
Images are Important
Images were becoming more important on our website – as our web pages were getting shared online, the images from the pages were the focus of the share. It became obvious that images were the key to success in social media marketing. As I began researching this trend it became more and more obvious that images were key to success in digital marketing.
Consider these stats:
- Images are the most shared and clicked on content on Twitter.
- Images receive 50% more interactions on Facebook.
- Google+ users have uploaded 3.4 billion photos.
- Recruiters spend more time examining a LinkedIn user’s picture than actually reviewing the person’s qualifications.
As I realized this trend, I wrote a book, Visual Social Media Marketing about this trend and how marketers can take advantage of it. As you assess your strategy for social media there are 3 things that you must think about if you want to grow the reach of your business and traffic to your website.
Include High Quality Relevant Images on Your Website
Images on your website are very important to how your website is shared on social networks and ultimately how much traffic you get from social media. As you can see in the screenshot below, when someone shares my website on Facebook, the image from the webpage that they are sharing is displayed beside the link. In the link below, the image of our Google+ report is displayed beside the link to the report. If we didn’t have a relevant image on the web page, when our Google+ report is shared on Facebook it wouldn’t include an image and would generate fewer clicks and traffic to our site.
Images Make Great Social Media Content
The second strategy that businesses should implement is to include images as a part of their strategy in other social networks. On LinkedIn, Facebook and Twitter images are key to generating shares and clicks. Images should be at the core of your content strategy for these sites. A look at big brand Facebook pages like Starbucks (www.Facebook.com/Starbucks) or Red Bull (www.Facebook.com/RedBull) shows this strategy in action. Nearly every Facebook post includes an image because images are key to generating awareness and interactions on social networks.
Consider Joining Visual Social Networks Like Instagram and Pinterest
Visual Social Media sites like Instagram and Pinterest are among the quickest growing social networks and represent a huge opportunity for brands. If your brand is highly visual like food, retail or art, these sites can provide massive amounts of awareness and traffic for your brand. Take the time to investigate them to understand if they might be right in helping your business to grow online.
Author bio: Kim Quindlen