Three-Fourths of Women Do Not Know What Influences Them on SocNets
I read that:
Though women are “exceptionally active” in online social networking activities, they are overwhelmingly uninfluenced – and often “turned off,” by brands hawking products and services in the social-media space, according to a study released by Q Interactive’s Women’s Channel in partnership with adTech: Chicago.
Moreover, an overwhelming 75% say they are not influenced by social networking channels to purchase products and services, the study found.
I think that the picture is not really that bad for the social marketeer. The thing is that most people tend to think that they are less influenced by marketing than they really are. I have see a survey where people were asked if they are influenced by advertising and an overwhelming majority of 95% answered NO. I belong to the 5% that is influenced by marketing and I believe there are a bit more than 5% of us.
Some interesting numbers in the survey are:
- 17% feel positive about brands on social media
- 4% of social network users say they have ever clicked on an ad
- 10% of women engage in product / brand-related activities
- 52 percent of women surveyed have “befriended” or “become a fan of” at least one brand