Top 10 Social Media Marketing Kindle eBooks
Digital is here to stay. According to the Association of American Publishers e-book sales were $90.3 million, growing 202.3% vs February 2010. Downloaded Audiobooks were $6.9M, an increase of 36.7%., overtaking trade paperbacks as the biggest category.
For the year to date (January/February 2011 vs January/February 2010), which encompasses this heavy post-holiday buying period, e-Books grew 169.4% to $164.1M while the combined categories of print books fell 24.8% to $441.7M. — AAP press release.
So, to mark this milestone in digital revolution we compiled a list of social media marketing Kindle ebooks. Ranked by average customer review.
Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business
by David Siteman Garland
With huge recent shifts in the way enterprises are built, marketed, and monetized, these are “wild west” times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
by Andy Smith, Jennifer Aaker
The Dragonfly Effect is a model that taps concepts from social media, marketing strategy, and consumer psychology to help people achieve a single, concrete goal. We named it after the only insect that can move swiftly in any direction, and even hover, when its four wings are moving in harmony. The four “wings” of the model—Focus, Grab Attention, Engage, and Take Action—work together to help readers produce the change they seek, and that desired change can take many forms: social good, employee morale, or customer loyalty, among many others.
The Twitter Book
by Tim O’Reilly and Sarah Milstein
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business. Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that’s packed with helpful examples and clear explanations.
Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to Creating & Implementing Your LinkedIn Brand – Social Networking in a Web 2.0 World
by Neal Schaffer
Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands.
Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
by Bernie Borges
Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques. Marketing 2.0 offers a playbook approach to social media marketing. The two pillars of Marketing 2.0 are content marketing and relationship building, under a new marketing mindset. Marketing 2.0 provides real-world examples of people and businesses enjoying measurable success with social media marketing including blogging, social networking, Twitter, video, podcasting, photos and SEO. Marketing 2.0 arms people and businesses with strategies to bridge the gap between them and their buyers.
Social Networking for Authors-Untapped Possibilities for Wealth
by Michael C Volkin
This book will pay for itself a thousand times over. For the small price of this book, you can substantially increase your book sales and profit margins. After reading this book, you will be so grateful for your potential new found fortune, you might feel the need to send me cash in the mail. That is a nice thought and I thank you in advance, but please do not do that. You can thank me by putting a kind review on the Internet. I do not want you to mistake this book for a get rich quick scheme. As the old saying goes, you can lead a horse to water, but you can not force him to drink.
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
by Shama Kabani
By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. Let Shama Hyder Kabani teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress! The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. Get proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy. This book is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
by Ann Handley, C.C. Chapman
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.
Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing
by Tim Frick
Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API’s are also covered in great detail.
The Big Book of Social Media: Case Studies, Stories, and Perspectives
by Robert Fine, Sam Feist
Learn how social media is affecting change around the world. Get immersed with the real-life drama of Mad Men characters on Twitter. See how nonprofit organizations are spreading their message and growing their organizational base. Gain practical advice from leaders behind brand names like Olympus, CBC Radio, Network Solutions, Center for American Progress, and The Heritage Foundation.
Posted on: April 20, 2011