Three years of US social networking market share data on a single chart. Facebook is winning more and more users. The only social website that has some traction compared to Facebook is YouTube with 19.22 percent. MySpace is declined to oblivion with only 1.67 percent of market share remaining. One small but consistently growing site seems to be LinkedIn. However, LinkedIn is niche site limited to „business people“, so its penetration should remain below 5 percent even if they are wildly successful.
The chart supports my idea that there can be only one major social networking site. Only geeks and marketing droids are active on more than one social network at the time. It’s just too time consuming to be fully active on several social networking sites. As you can see from LinkedIn and Club Penguin there are some niches that might resist Facebooks dominance.
The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.
I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format.