Top 10 Social Networking Sites by Market Share of Visits and Google+ [November 2011]

Priit Kallas

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Filed under: Facebook, Social Media, Surveys and stats

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For a detailed view use interactive chart at the bottom of this post.

The biggest news is that Google+ is now on the list of top 10 social networking sites in the US. Google+ entered with 0.33 percent of market share of visits and this placed it on the 9th position.

However, our data collected from Alexa (yeah, I know) shows that the Google+’s decline ended with the announcement of Google+ pages for brands about a month ago. My guess would be that if brands find enough value in their Google+ page then by promoting themselves they will eventually increase the popularity of the platform.

In the last few days Google+ seems to slipping again. Please Google make it work! I don’t want to live in the world without competition and dominated by one single social networking site. So, to help Google out go and create a Google+ page for brand.

Below is the chart of Alexa data for plus.google.com (click it to zoom). To put it in the context I have added Google Maps data as well. The chart shows that the down trend reversed itself after Google+ was opened for all users. After a month it started to fall again. The last change with Google+ pages for brands the trend reversed itself again. And as you can see from the chart it is declining again from early December 2011.

Before you start to comment about what you think of Alexa please read the note about Alexa.

Other than the big news about Google+ November didn’t see much changes in the overall line-up. All the big players maintained their positions moving up and down only slightly.

Percentages for the big players in November:

• Facebook 63.80%
• Youtube 20.83%
• Twitter 1.47%
• LinkedIn 0.63%

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

Posted on: December 12, 2011