Top 10 Social Networking Sites by Market Share of Visits [August 2011]

Twitter is sligtly down in August. Its market share of visits fell from to 1.36% from 1.40% in August. This is probably just a fluctuation and Twitter is moving in the highest territory in several years.

Facebook has gained more than 1 percentage point in market share and moved to its highest ever 64.51%. YouTube is slightly down with 19.97% but as with Facebook this number is in a range that they have had for several months now.

LinkedIn has shot up to its highest 0.52% of market share. This is obviously related to August being a month when people start to take work more seriously. This suggest that in September we should see even higher numbers for LinkedIn.

Google Plus

Google Plus is nowhere to be seen and we think that its initial stellar growth has stalled and there’s no clear path cut out for Google+. Some signs show that the Google+ usage is declining at a significant rate: Google+ is failing! [DATA] in the last week. And although I know Alexa data is unreliable I still think it points south for Google+. However maybe they have something completely different in store for us as Eric Schmidt put it:

G+ was build primarily as an identity service — Eric Schmidt of Google via AVC

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF formatTop 10 Social Networking Sites by Market Share of Visits August 2011.

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Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

8 Responses

  1. Nice article Priit 🙂 However even though the stats point south, I don’t think G+ is going to go away without a fight. They are ‘forcing’ G users to sign up for a G+ account to post reviews on G+ Local and plans such as this may slowly reel in users to the platform. Sort of a sucky way to get users, but to be fair, G offers a lot of services for free, and being ‘forced’ to join their social program isn’t the worst thing in the world.

    • Thanks for the comment! G+ is not going away. Please check the latest version of this post. You’ll see it’s going up, and up, and up… Google just has so much power to push it.

  2. Ace Rashid says:

    Hi Priit,
    Thank you so much for doing all this hard work and putting it into a nice, comprehensive and visually pleasing chart.
    Much appreciated.

  3. Michael says:

    Priit, You find the best stats! Thanks.

  4. Brenda says:

    Great stats, just what I was looking for 🙂

  5. Hi Priit!
    What a great job you do. This is a really nice initiative.
    As a member fellow on Nordic Online Marketing , I would like to recommend you a new Danish Social Media portal for companies and freelancer. A Social Media with Online Trade Market extension.(
    Best regards,
    Petre Dumitru

  6. Jason says:

    Great stats…thanks for your insights.

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