Top 10 Social Networking Sites by Market Share of Visits [February 2016]

top 10 social networking sites by market share of visits

Top 10 Social Networking Sites by Market Share of Visits February 2016We have had a few months break in updating this chart but here comes the latest information about US top social networking sites.

There have been some major changes. As Google pulled the support from Google+ social networking effort it started to drop in rankings. December 2015 was the last month we could see it in the top 10.

Now Google+ is off the list and it has been replaced by Yelp. Yelp has shown up on the list from time to time but now it seems a bit more permanent.

Another change during the last few months has been the decline of Twitter. Well, it hasn’t disappeared and the market share is at or near all time high but it’s now on fourth position behind Reddit. Reddit, however, has had a huge year in 2015.

Reddit’s growth spurt had brought it from below tenth position to being third on the list. All that in about 12 months. All this has left a mark on the Twitter’s stock price that has been moving steadily downwards during the last year or so.

Instagram is also moving steadily upwards catching up with Pinterest and probably leaving it behind soon. The reasons for that are Facebook’s support and clearly defined advertising options.

Market Share of Visits
[February 2016]:

  1. Facebook 43.90% (▼ down)
  2. YouTube 21.78% (▲ up)
  3. Reddit 5.31% (▲ up)
  4. Twitter 4.99% (▼ down)
  5. Instagram 1.62% (▲ up)
  6. Pinterest 1.62% (▼ down)
  7. Tumblr 1.34% (▼ down)
  8. LinkedIn 1.48% (▲ up)
  9. Yahoo! Answers 1.19% (▲ up)
  10. Yelp 0.89% (▲ up)

To put the percentages in perspective then the absolute number of visits of 1% of market share is approximately 37.22 million visits.

About this chart

Every month the chart lists the top 10 sites of that time by the market share of visits in US. Please note that it is just a percentage and 30% in January 2012 is a lot less than 30% in December 2012. The gaps in the the lines mean that the site wasn’t in the top 10 at that time. The chart is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then:

Click here to play around with a full-screen interactive chart!

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Image: Designed by Freepik

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. Priit Kallas says:

    Twitter has a lot of social inertia going for it. It has been around for a long time and has been adopted as a live channel for events and TV.

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