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Top 10 Social Networking Sites by Market Share of Visits [January 2012]

For a detailed view use interactive chart at the bottom of this post.

Pinterest is growing like crazy! Pinterest market share of visits has almost doubled from 0.39 percent to 0.69 in one month. This places Pinterest 7th just a bit behind LinkedIn. Compete.com data reveals that Pinterest had more than 11 million unique visitors in January 2012. There’s a real chance of Pinterest getting ahead of the Twitter in near future.

To find out more about Pinterest read our post: What’s Pinterest and How to Use It for Marketing Your Brand? and 41 Great Examples of Pinterest Brand Pages.


Another big gainer in January 2012 was LinkedIn that went from 0.57 percent to 0.75 percent. I believe that there is a pretty solid used base for this professional social networking site and in the course of this year it LinkedIn Market share may very well double.

For some reason there was a big drop in YouTube market share which fell to 19.73 percent from previous 21.16.

Google+ market share didn’t change much. Moving only slightly from 0.41 to 0.43 percent of market share of visits. Below you can see a graph of Google+ share of Google’s total traffic (according to Alexa) and it does not look very promising. Now that Google really wants to get a piece of the social media action maybe it’s time to make Pinterest an offer?

Google+ usage statistics

Twitter moved up, too. It now has a 1.52 percent of the market share and the trend seems to be up. Facebook is still up there with 63.76 percent of market share.

Percentages for the big players in January:

  • Facebook 63.76%
  • Youtube 19.73%
  • Twitter 1.53%
  • LinkedIn 0.75%

Let us know in the comments what will happen with Pinterest and Google+ in 2012.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Nice stats. Just surprised to see Myspace lose so much terrain. I thought they were doing well

  2. Just want to put it on your radar. We are a dynamic social media site focused on small business. Now ranked 14,600 by Alexa worldwide. Thanks!

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