Top 10 Social Networking Sites by Market Share of Visits [July 2012]

Priit Kallas

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Filed under: Facebook, Pinterest, Social Media, Surveys and stats

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For a detailed view use interactive chart at the bottom of this post.

Twitter broke through the 2% level with 2.06% of market share of visits in July 2012. This is the highest percentage of market share for them, ever. Twitter has posted 10 months of solid growth and the trend continues.

Yelp the user review, and local search web site is out of the top 10 it’s replaced by MeetMe.

MeetMe has been in the top 10 list for year as it was formerly known MyYearbook. MyYearbook has been on this list for ages but the main trend has been down throughout that time. Now it’s back on the tenth position under the name MeetMe with 0.38 percent of market share.

Slowly, but Google+ moves upward. Google+ has reached 0.87 percent which is smallest gain recorded for the search giants social effort since it entered the list in November 2011.

Pinterest has bounced back up to 0.98 percent of market share. This is almost as much as they had in February when the pinning site started to slide. This is a really big jump an it was followed on August 8 by finally opening the registration for all users. Another big announcement from Pinterest was launcing Pinterest apps for Android, iPad and iPhone.

However, I don’t think that they really get mobile. The post announcing mobile apps ends with optimistic “Happy (mobile) Pinning!” but it’s not really clear how to pin photos you take on the go.

All that being said doesn’t change the fact that Pinterest is number 4 on the list. It is likely to go even higher in the short future.

Other sites: LinkedIn moved down slightly, from 0.75 to 0.72 percent of market share of visits. August might still be weak for LinkedIn but from September it should start moving up again.

Market Share of Visits [July 2012] for the top 3:

• Facebook 62.21% (-)
• Youtube 20.30% (+)
• Twitter 2.06% (+)

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

Posted on: August 16, 2012