Top 10 Social Networking Sites by Market Share of Visits [June 2012]

Priit Kallas

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Filed under: Facebook, Pinterest, Social Media, Surveys and stats

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For a detailed view use interactive chart at the bottom of this post.

Twitter has reached 1.98% of market share of visits. This is the highest percentage of market share for them, ever. As I mentioned last month, seems that Twitter has reached a tipping point, and the growth itself is accelerating. Twitter has posted 9 months of solid growth and the trend continues. Summer months may decrease the usage a little bit but this shouldn’t reflect in Twitter’s market share.

Google+ continues to move upwards. Google+ has caught up with Pinterest reaching a new high of 0.85% of market share in US. This is a huge jump for search giant’s social networking site and this means that Google+ could rise to fourth position in July.

Pinterest is moving sideways. Pinterest market share of visits didn’t change in June staying at 0.85%. I think that the “invite” has had it’s day and to grow more aggressively Pinterest needs to find ways to appeal to larger audience. I don’t think “Request an Invite” is helping with that.

Other sites: LinkedIn and Yelp are both flat. LinkedIn moved from 0.76 to 0.75 percent and Yelp’s market share of visits didn’t change (0.33%). However, June with it’s vacations didn’t seem to hurt LinkedIn. Summer months are probably a bit of a predictors of future growth. Sites with strong mobile usage should gain over the others as users leave offices and desktops at home.

Percentages for the big players in June:

• Facebook 62.68% (-)
• Youtube 20.21% (+)
• Twitter 1.98% (+)

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

Posted on: July 12, 2012