Top 10 Social Networking Sites by Market Share of Visits [March 2013]


Here is fresh top 10 social networking sites’ market share data in US. It has some interesting changes. On the interactive chart below you can see the data from March 2013.

Moving up

Youtube has jumped to its highest level ever. Seems that people are watching more and more clips and that brings the video site to 24.15 percent market share of visits.

LinkedIn is another site that has reached its highest market share of visits. It has grown from low 0.63% in December 2012 to a record high 0.89 percent last month. LinkedIn moved to 6th position in the top 10 overtaking Google+. April and May are the active business months that may help the business social network to grow its market share even more.

Tumblr is also at its highest market share of visits, reaching 0.42 percent in March 2013.

Moving down

Facebook has fallen to its lowest market share of visits in almost 3 years. Facebook continues to be the dominant social networking site but the loss of 3% of market share means 100 million visits.

Twitter is down, too. It has fallen to 1.72 percent of market share of visits. This is the lowest number in 12 months and the trend-line seems to point down.

Pinterest is slightly down. It has moved from 1.17% in February to 1.14% in March. Although a down this level seems to be stable for the pinning site.

It is hard to say what’s behind the declining numbers if the leading social networking sites. My guess is that one factor that brins down the numbers is the fact that usage through mobile apps is not tracked. The other factor may be that the market is saturated and people are less active when using these sites. This does not mean that they stop using social networking sites but there’s less “excitement” that translates to less frequent usage.

Instagram is back in top 10. Yahoo Answers continues to inch up. Google+ is moving sideways.

Market Share of Visits [March 2013]:

  • Facebook 58.51% (-)
  • Youtube 24.15% (+)
  • Twitter 1.72% (-)
  • Pinterest 1.14% (-)
  • Yahoo! Answers 1.04% (+)
  • LinkedIn 0,89% (+)
  • Google+ 0,79% (+)
  • Tagged 0,51% (-)
  • Tumblr 0,42% (+)
  • Instagram 0,36% (-)

To put the percentages in perspective then the absolute number of visits of 1% of market share is approcimately 33.5 million visits.

About this chart

The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2011 is a lot less than 30% in December 2012. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.

I used an interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload. If all else fails then look at the image or download the chart in PDF format: Top 10 Social Networking Sites by Market Share of Visits.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. jiafu says:

    These social networking sites include all the pop site now, very useful sharing, thank you!

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