For a detailed view use interactive chart at the bottom of this post.
Well, November was weird! I fact the HitWise data is so weird that it makes me wonder if there’s some kind of an error. In November 2012 there have been radical changes in the market shares of social networking sites.
Among this weird data there’s a newcomer to the Top 10 of the social networking sites in US. And the new site is…
Facebook dropped more than 3 percentage points form 62.62% in October to 59.54 in November. This seems odd as Millions of users don’t disappear just like that. As Facebook has some 1.8 billion visits per month this translates to almost 100 million visits lost.
Next, YouTube jumped almost 4 percentage points form 20.00% in October to 23.8 in November. If the numbers are real and this gain can be attributed to some clever marketing/user interface tweaking in their part then somebody should get a huge bonus this Christmas.
Continuing the trip through the weird data. Google+ has somehow managed to get rid of almost half of their visitors. Plunging from 1.29% in October to 0.73 in November. Losing its 4th place in the Top 10 and landing on 7th. However Google claims great success:
Today Google+ is the fastest-growing network thingy ever. More than 500 million people have upgraded, 235 million are active across Google (+1’ing apps in Google Play, hanging out in Gmail, connecting with friends in Search…), and 135 million are active in just the stream.
— Vic Gundotra, Senior Vice President (December 6, 2012)
But wait the weird doesn’t end there! Pinterest dropped to 1.07% in November 2012 from 1.25 in previous month. Not as dramatic as some of the other changes in market share but pretty big drop anyways.
Now a bit of normal… Twitter has regained some ground and reached 1.95 percent of market share from 1.88 percent in October 2012. This was to be expected.
LinkedIn is down and the drop is considerable 0.83 in October and 0.71 now. Instagram is down to 0.4% of market share of visits form 0.45 in October.
The tongue in cheek explanation for all the November movements is that everybody just stopped using other social networking sites and went to watch videos on YouTube.
Market Share of Visits [November 2012]:
Facebook 59.54% (-)
Youtube 23.80% (+)
Twitter 1.95% (+)
Pinterest 1.07% (-)
Yahoo! Answers 0,84% (-)
Tagged 0,73% (+)
Google+ 0,73% (-)
LinkedIn 0,71% (-)
Instagram 0,40% (-)
Tumblr 0,40% (N)
About this chart
The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January 2009 is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.