Top 10 Social Networking Sites by Market Share of Visits
Social networks come and go. Facebook’s dominance seems uncontested now but it wasn’t very long ago when MySpace was the top social network. Now it’s on its way out. I was interested in how the social networks do against each other over time. I found a few years worth of data at marketingcharts.com and combined it on a single chart.
Looking at the chart seems to support my idea that there can be only one major social networking site. Only geeks and marketing droids are active on more than one social network at the time. It’s just too time consuming to be fully active on several social networking sites.
There’s one dominant site that gets most of the visitors and then there are other sites that have a few percentage of the market share. The chart below is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share. Facebook market share will probably hold steady around 60-70%.
I believe the some how some day we will have social networking sites working similarly to phone networks. If you are on AT&T and your friend is on Verizon you can still talk. Obviously Facebook won’t go in this direction. Smaller social networking sites might be interested in letting people in using data from their existing accounts on other sites (Facebook).
OK, enough about theory and to the data. Every month in the chart lists the top 10 sites of that time by the market share of visits. Please note that it is just a percentage and 30% in January is a lot less than 30% in September 2010. The gaps in the the lines mean that the site wasn’t in the top 10 at that time.
One site that in my opinion doesn’t belong on this chart is YouTube. Yes, it has social features but it’s really not a social networking site. Interesting thing about YouTube graph are the two jumps in popularity in July of 2008 and 2009. Any ideas?
I used a pretty cool interactive chart making software Tableau Public for this visualization. If you don’t see anything below please try reload and if all else fails then you can look at the image or download the chart in PDF format.