Top 10 Social Networking Sites by Market Share of Visits [April 2017]
Updated on: May 9, 2017
Q&A site Quora is now on the list for the third month and still moving up and pretty fast, too. Quora, is a perfect match for this list but it wasn’t even around when we first started publishing this list as it was founded in June 2009. Quora is in the tenth position with 0.76% market share of visits.
Although, Facebook breaks new highs globally it has lost market share for several years in US. Starting from near 70% dominance. This has dropped to 40.57% by the end of April 2017. Seems that people are diversifying they social media use.
Now back to regular items. Two pairs of social networking sites are still battling it out between each other. The fight to be the third social networking site is between Twitter and Reddit. The race for the fifth place is between image based social networks Pinterest and Facebook-owned Instagram.
Twitter vs. Reddit
Twitter’s market share has been in a virtual standstill since January 2016. But lately, there has been a bit of a growth spurt that started in September 2016. This has not yet reflected in Twitter’s stock price which is trending down. Also since October 2016, Reddit has been in the fourth position, and Twitter has regained the number three spot in US visitor market share.
Twitter continues at it’s all time high percentage on this top 10 chart with 5.62% in April 2017. As Reddit’s rise seems to have stopped, then we can expect that Twitter will remain in the third position in the coming months. Twitter has not updated its monthly active user numbers for a very long time, and the latest public number is still 313 million.
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Reddit has gone through an impressive growth-sprint starting below 0.7% around December 2014 and reaching 5.62% in May 2016. However, since then, Reddit has lost some ground to Twitter, and in April 2017 it was a bit below Twitter’s market share with 5.01 percent. In the coming months, we’ll see if Reddit is running out of steam and Twitter can get ahead.
Pinterest vs. Instagram
Instagram has everything going for it. A pretty decent mobile app, Facebook’s support, and inclusion in its ad platform. Despite all this, it has lagged behind Pinterest in US market share of visits. This may be due to its mostly mobile-only functionality. Pinterest is more like a tool than just posting pretty pictures and collecting likes. This might be te reason Pinterest has kept the lead for most of the time these sites have been on the Top 10 list.
Since February 2016 Instagram has had the upper hand, but Pinterest regained the fifth position in September and got a decent lead. In November 2016 Instagram took the lead again if only by 0.01%. This was mostly due to drop in Pinterest’s market share. Now they have switched places again. Instagram’s market share is at the all time high of 2.00%, and Pinterest is in a 0.08% lead with 2.08%, all time high for this social networking site.
Other Social Networks
The second half of the top 10 list is always changing. Smaller social networks like Yelp and LinkedIn have been gaining market share. But they are nowhere near their all-time high numbers. The Microsoft’s acquisition of Linked in for 26.2 billion dollars has not yet influenced these ratings. If Microsoft can integrate LinkedIn with its business software, then it may give the B2B social network a huge boost. On the other hand, recent history with Google+ shows that money and effort might not be enough to change the habits of users.
Market Share of Visits
- Facebook 40.57% (▼ down)
- YouTube 25.26% (▼ down)
- Twitter 5.62% (▲ up)
- Reddit 5.01% (▼ down)
- Pinterest 2.08% (▲ up)
- Instagram 2.00% (▲ up)
- LinkedIn 1.49% (▲ up)
- Tumblr 1.20% (– flat)
- Yelp 0.80% (▲ up)
- Quora 0.76% (▲ up)
To put the percentages in perspective then the absolute number of visits of 1% of market share is about 35.8 million visits per week.
About this chart
Every month the chart lists the top 10 sites of that time by the market share of visits in US. Please note that it is just a percentage and 30% in January 2012 is a lot less than 30% in December 2012. The gaps in the lines mean that the site wasn’t in the top 10 at that time. The chart is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share.
You can also check out the global view: Top 15 Most Popular Social Networking Sites and 10 Apps!
I used an interactive chart making software Tableau Public for this visualization.
Image: Designed by Freepik