Top 10 Social Networking Sites by Market Share of Visits [November 2016]
Two pairs of social networking sites are battling it out between each other. The fight to be the third social networking site is between Twitter and Reddit. The race for the fifth place is between image based social networks Pinterest and Facebook owned Instagram.
Twitter vs. Reddit
Twitter’s market share has been in virtual standstill for a year now. The last big growth spurt ended in July 2015. This is also reflected in Twitter’s stock price which is nearly halved in that time. Also for almost a year now Reddit has beaten Twitter ti the number three spot in US visitor market share. Twitter reached the number three position again in November 2016. As Reddit’s rise rise seems to have stopped then we can expect that Twitter will remine on the third position in the coming months.
Reddit has gone through an impressive growth sprint starting below 0.7% around December 2014 and reaching 5.62% in May 2016. However since May this year Reddit has lost some ground to Twitter and in October it was a tiny bit below Twitter’s matket share for the first time since November 2015. In the Coming months we’ll see if Reddit is running out of steam and Twitter can get ahead.
Pinterest vs. Instagram
Instagram has everything going for it. Pretty decent mobile app, Facebook’s support, and inclusion in its ad platform. Despite this it lagged behind Pinterest in US market share of visits. This may be due to its mostly mobile only functionality. Pinterest is more like a tool than just posting pretty pictures and collecting likes. This might be te reason Pinterest has kept the lead for most of the time these sites have been in the Top 10 list. Since February 2016 Instagram has had an upper hand but Pinterest regained the fifth position in September and got a decent lead. In November 2016 Instagram took a lead again if only by 0.01%. This was mostly due to drop in Pinterest’s market share. If this continues Instagram may get a decent lead on Pinterest.
Other Social Networks
The second half of the top 10 list is all in red. Social networks like Yelp, Tumblr and LinkedIn have been all losing market share for almost a year now. This also includes the questions and answers site Yahoo! Answers. One of the most interesting changes in this part of the list is Microsoft’s acquisition of Linked in for 26.2 billion dollars. If Microsoft will be able to integrate LinkedIn with it’s business software then it may give the B2B social network a huge boost. On the other hand recent history with Google+ shows that money and effort might not be enough to change the habits of users.
Market Share of Visits
- Facebook 42.06% (▲ up)
- YouTube 25.16% (▲ up)
- Twitter 5.27% (▲ up)
- Reddit 5.14% (▼ down)
- Instagram 1.69% (▲ up)
- Pinterest 1.68% (▼ down)
- Tumblr 1.24% (▼ down)
- LinkedIn 1.11% (▼ down)
- Yahoo! Answers 0.83% (▼ down)
- Yelp 0.59% (▼ down)
To put the percentages in perspective then the absolute number of visits of 1% of market share is about 36.4 million visits.
About this chart
Every month the chart lists the top 10 sites of that time by the market share of visits in US. Please note that it is just a percentage and 30% in January 2012 is a lot less than 30% in December 2012. The gaps in the lines mean that the site wasn’t in the top 10 at that time. The chart is in logarithmic scale so that the smaller sites wouldn’t just a single line around 1% of social network market share.
You can also check out the global view: Top 15 Most Popular Social Networking Sites and 10 Apps!
I used an interactive chart making software Tableau Public for this visualization.
Image: Designed by Freepik