DreamGrow Social Media

Top Social Brands of 2009

Mirror, mirror on the wall, who in the land is fairest of all? Today I came accross a list of 100 top social brands of 2009 put together by a social media management company Vitrue. The top 10 is…

1. iPhone
2. Disney
3. CNN
4. MTV
5. NBA
6. iTunes
7. Wii
8. Apple
9. Xbox
10. Nike

…and it looks weird. I really couldn’t put my finger on it but then I read that:

Some powerhouse technology brands were omitted from the list as they provide the backbone of many social networks. While Google, Facebook and others are top brands, The Vitrue 100 is measuring companies that are using social technology, not those who are the technology.

So you have to take that with a grain of salt. A list of social brands that excludes Google, Facebook, Youtube, Ophra, etc. So I started to look for a second opinion. It wasn’t too hard to find Social Radar Top 50 Social Brands of 2009. Their top 10 is a bit more believable (at least for me).

1. Twitter
2. Google
3. Facebook
4. iPhone
5. YouTube
6. Obama
7. Mac
8. Apple
9. iPod
10. Microsoft

Maybe it is my tech bias or something else but this list seems more in step with my understanding of top social brands. So what do you think?
_________
Image credit Melodi T