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Trends: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Findings from IBM showed that in the next three to five years, 82% of CMOs surveyed worldwide will increase their technology investment in social media, and 81% plan to focus on customer analytics and customer relationship management (CRM) solutions.

Social Media Top Marketing Priorities Trends: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide

Read the full article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide – eMarketer.

 

Posted on: November 2, 2011

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