Social media
Trends: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide
Filed under: Corporate Social Media, Links, Social Media, Surveys and stats, Trends
Findings from IBM showed that in the next three to five years, 82% of CMOs surveyed worldwide will increase their technology investment in social media, and 81% plan to focus on customer analytics and customer relationship management (CRM) solutions.
Read the full article: Customer Data, Social Media Top Marketing Priorities for CMOs Worldwide – eMarketer.
