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  1. Linden Wilcock August 15, 2013 10:10pm

    Nice post! I think businesses should be very leery when tweeting things such as Kohl’s contest announcement. While I do agree that there is some room for traditional strategy, before a tweet like that is sent, there should be ample “value-add” tweets surrounding it.

    I think the multitudes of businesses doing it wrong and tweeting nothing but sales and promotions in the past have made us get our backs up easily, even now.

    Great post. More businesses need to be aware of these best practices!

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