By now, most businesses have caught on to the idea the Twitter is here to stay. UMass Dartmouth reports that in 2012, 73 percent of fortune 500 companies had Twitter accounts with a tweet in the past 30 days, 11 percent more than in 2011. Expect that number to continue to rise as Twitter’s influence continues to grow.
While large businesses have bought in to Twitter and small businesses are hopping on board, not all business Twitter profiles yield the same result. This new medium is best handled with a new set of rules. Twitter is a conversation, not a megaphone to pump your business. These five tweets will help you get the most of your business’ Twitter profile.
The Outside Link
Think of your Twitter account as a business of its own. In order to succeed, it must provide value. One of the best ways to prove you are willing to join the conversation is by linking to articles and websites that aren’t your own. EA Sports showed its commitment to value by Tweeting a link to an interview with its CEO.
Twitter gives business unprecedented access to consumers, but the communication is a two-way street. Users have the ability Tweet at businesses, and they usually do so when something has gone wrong. That has led to what’s called social care, or customer service conducted through Twitter. Not only will social care help you retain customers, it will also serve as a marketing pitch to potential customers. AT&T isn’t too big to address its customers concerns on Twitter.
Really getting sick of over priced @att data for heavy users. $80 last month. Switching at the end of this contract.
Followers don’t just expect information about your business, they also look to you as a source for industry news. Reward your followers for their patronage by providing relevant, accurate take on news in your field. Digital marketing agency iAcquire uses its blog to provide context in the SEO and digital marketing industry. The Twitter stream of iAcquire New York is filled with links to high-quality articles.
Twitter may not be a traditional marketing tool, but that doesn’t mean some traditional strategies don’t apply. Followers will still jump at a great deal. Don’t be afraid to tweet a promotion, but make sure it’s not fools gold. Kohl’s has the right idea.
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