Two-thirds of US marketers use social media
The CMO Survey was based on a poll of 511 senior marketers by Duke University’s Fuqua School of Business, in conjunction with the American Marketing Association.
It found that 65.4% of companies are using social networks like Facebook as part of their efforts to connect with consumers.
This compared with 52.3% utilising video- and photo-sharing sites like YouTube and Flicker, 50.9% writing corporate blogs, and 44.4% with a presence on “microblogging” services like Twitter.
Top marketing officers are turning to new and often unproven strategies that focus on the Internet, partnerships, new markets, new products and services to help their companies.