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Two-thirds of US marketers use social media

The CMO Survey was based on a poll of 511 senior marketers by Duke University’s Fuqua School of Business, in conjunction with the American Marketing Association.

It found that 65.4% of companies are using social networks like Facebook as part of their efforts to connect with consumers.

This compared with 52.3% utilising video- and photo-sharing sites like YouTube and Flicker, 50.9% writing corporate blogs, and 44.4% with a presence on “microblogging” services like Twitter.

Top marketing officers are turning to new and often unproven strategies that focus on the Internet, partnerships, new markets, new products and services to help their companies.

via Two-thirds of US marketers use social media – WARC News – WARC.com.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. FromThisSeat.com says:

    What are the other 35% doing if they’re not using Facebook, Linkedin and Twitter? Failing?

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