Using Facebook for Effective B2B Marketing

Great presentation to get your Facebook B2B marketing activities going. From setting goals to measuring results. Pointers on building your landing pages, creating ads and CTAs.

Of course, most of the tips in this slide deck can be also used by B2C marketers. So enjoy!

  • Define
  • Integrate
  • Listen & Engage
  • Build
  • Activate
  • Analyze

A really cool tool from the presentation isthat EdgeRank Checker

Presentation was greated by @jeffreylcohen, @deidrdewalsh and @sussol at

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

3 Responses

  1. Exabytes says:

    i believe that use Facebook for B2 B is harder compare to B2C.
    Business tend to ask more and see more from you and see what you able to provide.
    B2B and B2C are different which their need also different.
    B2B do need more informative and trust in order to make purchase decision.

    • Priit Kallas says:

      I think that in B2B you have to show that you understand your clients problems and your solutions are match to the clients organization. For that social media is a great tool.

  2. Elias Shams says:

    Pritt, You certainly should try to create a page for your company, products, and services on It’ free 🙂 The site it the portal to all of your social media / B2B channels you are currently using.

    Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, the task of picking the right channel getting more challenging.

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