Using LinkedIn as a Business Owner

LinkedIn is not just another job search board, in spite of the fact that so many people still think this, and the fact that too many people ignore the amazing benefits that come from using LinkedIn as a business promotion tool. There must be a good reason why over 60 million Americans, as well as another 90 million people from all over the world, are using this social network. Well, there is. In fact, there are a lot of great reasons why you should dive in the online world of LinkedIn and utilise everything it has to offer.

Start With Your Profile

When it comes to LinkedIn, the most important thing to start with and pay attention to is your profile, or to be more precise, the profile of your company. This is where you will be able to show your company to the world, and your LinkedIn profile is basically an enhanced business card you will give out in the cyber world. You will have to make sure you are using a great picture – the best idea is a great logo, if you have one. If not, you are strongly advised to create one. Do not forget to be interesting, as well as professional in your profile. When your potential customers or clients view your profile, they will have to be enticed into contacting you or wanting to find out more about you, and this is exactly why you should make sure your profile is interesting, informative, and relevant. You can use the services of a SEO company or social media marketing companies for creating a good profile for you.

Don’t Forget to Be Personal!

Even though many fail to follow this rule of thumb, it is always a good idea to be personal when it comes to social networks. Yes, you are promoting your business, but this doesn’t mean that you should look like a robot without any personal life or human feelings. Therefore, let everybody know that there are real people behind your company; people who have their own interests, lives, and so forth. Statistics have shown that people will always take you more seriously if you are not hesitant to showcase your employers, as well as yourself on your LinkedIn profile. However, keep in mind not to overdo it – LinkedIn is not Facebook! If you overdo it, you run the risk of looking unprofessional.

Gather Recommendations and Use SEO in Your Profile

Recommendations are a big part of LinkedIn, and you should make full use of them! Ask people you have done business with in the past to give you a recommendation, and in most cases they will. These recommendations will help you land new clients and customers, as they are sometimes even more important than customer feedback. As far as SEO is concerned, you should make sure to make your profile public, and use your keywords in the profile. Also, remember to use your/your company’s full name, as this is what your potential clients or customers will use to track you down online. So, instead of ‘we’ or ‘I’, use the company name and your name.


Abhishek Khandelwal is a SEO consultant. To know more about the recent changes done by search engines and other SEO related news , please click here.

Image Credit:  nan palmero,  smi23lemariosundar

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