We Want Social Media Marketing, Right Now!

social media return on investment ROISome companies try to use social media in the same way as traditional banner space or TV ads. They think that social media presence is on tap and available whenever the need arises. When their campaigns end their social channels go silent.

I believe that in social media you have to build relationships. When you have vibrant growing community of fans online then you can leverage that support to amplify your campaigns in other channels. Or… you can use the social following alone to generate leads and sales. However, building that kind of following takes time.

Creating value for you followers and developing relationships doesn’t happen overnight. That is a big problem for social media adoption. During the initial building phase there’s no real ROI. There’s literally no value in a community below critical mass. You are hoping that once you reach the tipping point then you reap the rewards. Are you sure?

How do you justify your activities to people who ask where’s the money?

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Image credid: Steve Wampler

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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