Web Analytics Vendor Tools Comparison by Avinash Kaushik

Priit Kallas

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Filed under: Tools

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Tags: Avinash Kaushik, clickstream data, ClickTracks, CoreMetrics, Google Analytics, Indextools, Microsoft, Omniture, Unica, Visual Sciences, web analytics, WebSideStory, WebTrends

This video from Avinash Kaushik dates back to 2007 but I think it still helps to get a general overview of the analytics tools.

Avinash writes – Here is what the video contains: Brief introduction to the talk & Avinash Kaushik. Overview of how clickstream data is collected. One big problem (and three challenges) that are driving vendors in new directions. Comparison of web analytics vendors / tools (Omniture, WebTrends, CoreMetrics, WebSideStory / Visual Sciences, Indextools, Unica, ClickTracks, Google Analytics & Microsoft). Parting thoughts: a call to action, standards rock.

And here are some caveats: Running time is 47 mins 44 seconds. If from the tone of my voice it sounds like I made the video in one sitting in the middle of the night then it is true. 0127 hrs to be precise, I am sure you’ll forgive the lack of quality production. You might not agree with some, or all, of it. I request you to give it a listen and you know where to find the feedback/comments form.

via Web Analytics Vendor Tools Comparison (And One Challenge) | Occam’s Razor by Avinash Kaushik.