Web Analytics Vendor Tools Comparison by Avinash Kaushik
This video from Avinash Kaushik dates back to 2007 but I think it still helps to get a general overview of the analytics tools.
Avinash writes – Here is what the video contains: Brief introduction to the talk & Avinash Kaushik. Overview of how clickstream data is collected. One big problem (and three challenges) that are driving vendors in new directions. Comparison of web analytics vendors / tools (Omniture, WebTrends, CoreMetrics, WebSideStory / Visual Sciences, Indextools, Unica, ClickTracks, Google Analytics & Microsoft). Parting thoughts: a call to action, standards rock.
And here are some caveats: Running time is 47 mins 44 seconds. If from the tone of my voice it sounds like I made the video in one sitting in the middle of the night then it is true. 🙂 0127 hrs to be precise, I am sure you’ll forgive the lack of quality production. You might not agree with some, or all, of it. I request you to give it a listen and you know where to find the feedback/comments form. 🙂