Web Analytics Vendor Tools Comparison by Avinash Kaushik

This video from Avinash Kaushik dates back to 2007 but I think it still helps to get a general overview of the analytics tools.

Avinash writes – Here is what the video contains: Brief introduction to the talk & Avinash Kaushik. Overview of how clickstream data is collected. One big problem (and three challenges) that are driving vendors in new directions. Comparison of web analytics vendors / tools (Omniture, WebTrends, CoreMetrics, WebSideStory / Visual Sciences, Indextools, Unica, ClickTracks, Google Analytics & Microsoft). Parting thoughts: a call to action, standards rock.

And here are some caveats: Running time is 47 mins 44 seconds. If from the tone of my voice it sounds like I made the video in one sitting in the middle of the night then it is true. 🙂 0127 hrs to be precise, I am sure you’ll forgive the lack of quality production. You might not agree with some, or all, of it. I request you to give it a listen and you know where to find the feedback/comments form. 🙂

via Web Analytics Vendor Tools Comparison (And One Challenge) | Occam’s Razor by Avinash Kaushik.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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1 Response

  1. Siim Säinas says:

    Väga hea viide. Aitäh! 🙂

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