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Web Analytics Vendor Tools Comparison by Avinash Kaushik

This video from Avinash Kaushik dates back to 2007 but I think it still helps to get a general overview of the analytics tools.

Avinash writes – Here is what the video contains: Brief introduction to the talk & Avinash Kaushik. Overview of how clickstream data is collected. One big problem (and three challenges) that are driving vendors in new directions. Comparison of web analytics vendors / tools (Omniture, WebTrends, CoreMetrics, WebSideStory / Visual Sciences, Indextools, Unica, ClickTracks, Google Analytics & Microsoft). Parting thoughts: a call to action, standards rock.

And here are some caveats: Running time is 47 mins 44 seconds. If from the tone of my voice it sounds like I made the video in one sitting in the middle of the night then it is true. icon smile Web Analytics Vendor Tools Comparison by Avinash Kaushik 0127 hrs to be precise, I am sure you’ll forgive the lack of quality production. You might not agree with some, or all, of it. I request you to give it a listen and you know where to find the feedback/comments form. icon smile Web Analytics Vendor Tools Comparison by Avinash Kaushik

via Web Analytics Vendor Tools Comparison (And One Challenge) | Occam’s Razor by Avinash Kaushik.


Posted on: September 1, 2009

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  1. Siim Säinas September 1, 2009 8:08pm

    Väga hea viide. Aitäh! :)