Weekend reading: social media trends and studies

Priit Kallas

414 posts

Filed under: Social Media, Surveys and stats, Trends

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Tags: brand loyalty, customer engagement, digital marketing, Digital Trends, Facebook, managing relationships, Real-time brands, Social brands, Social Media ROI, social media surveys, social media trends, Twitter, Web trends

The trends that have cought my eye the most are:

• Real-time communication
• Local services and augmented reality
• Cloud computing
• Social gaming
• One sign in through large social sites

People will use social site anywhere, anytime, any device, tweeting after sex, trying to share experiences and entertain themselves. They will use on social networking site as a base and rarely go to other places. Smaller external sites will connect to larger ones by using login services and moving content.

10 Web trends to watch in 2010 2010
While Web innovation is unpredictable, some clear trends are becoming apparent. Expect the following 10 themes to define the Web next year. Pete Cashmore of Mashable giving his views on trends.

Social Media Trends: 2009 and Beyond
Social media trends presentation from Andy Carvin. Audio of the PRPD presentation on 2009 social media trends is here(http://acarvin.posterous.com/audio-of-my-prpd-presentation-on-2009-social ).

Top Digital Trends For 2010
In 2009, digital marketing experienced some major shifts in marketing opportunities, budgets and attitude. 2010 will see the hype calming around Facebook apps and Twitter campaigns and the development of ROI models around social media marketing. The following trends are based on thoughts we have shared with our clients and now share with DMB’s readers.

Looking ahead to 2010 with Shiv Singh
Shiv Singh, vice president and global social media lead for Razorfish, a member of the SmartBrief on Social Media Advisory Board and author of “Social Media Marketing for Dummies.” Social brands. Real-time brands. Identifying, nurturing and managing relationships.

Survey analyzes top goals for brands engaging in social media (PDF)
Their primary goalsfor using social media aside from increasing sales overwhelmingly include: greater customer engagement, mobilizing advocates to drive “word of mouth”, increasing brand loyalty. Customer reviews are seen first and foremost as contributing to customer engagement (61%).
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Image credit Erkin Sahin

Posted on: December 4, 2009