Weekend social media reading
Social Media in the 2009 Inc. 500: New Tools & New Trends
The study compares adoption of social media over three years (2007, 2008 and 2009) by the Inc. 500, a list of the fastest-growing private U.S. companies. Regardless of the particular technology, social media matters and is here to stay. Forty-three percent of the 2009 Inc. 500 reported social media was “very important” to their business/marketing strategy. And an incredible 91% of the Inc. 500 is using at least one social media tool in 2009 (up from 77% in 2008).
Online Video Advertising: Doubles Engagement, Boosts ROI (PDF)
Adding video to your online campaign can significantly improve your marketing results. Marketers are responding in kind with a larger slice of their advertising budgets. What makes online video advertising so successful? What can make your video campaign even better? In this in-depth bulletin, based on the knowledge accumulated at Eyeblaster from serving a large portion of the online video campaigns worldwide, we share our insights.
Consumers Open to Marketing Messages on Social Media Sites
Forty-six percent of respondents say they would talk about or recommend a product on Facebook. The survey of more than 3,000 U.S. consumers comprised 100+ questions to determine how various segments of consumers use social networks in their daily lives, specifically in regard to finding out about different types of products and in relation to other media channels. The study found that marketers who embrace the medium and communicate relevant messages in consumers’ language and on their terms could gain customers and grow sales.
Do Fortune 100 companies need a Twitter-vention?
With more than 20 million people on Twitter in the U.S. (50 million worldwide), there are ample opportunities for audiences to engage with corporations and brands. Weber Shandwick conducted research to evaluate how effectively Fortune 100 companies used Twitter to its full potential as an engagement platform. The results provide key learnings for companies who want to make sure their party is one that’s buzzing. Think of Twitter as the über corporate cocktail party. Your influential guests will stay only if the conversation is entertaining, valuable and interesting.
FEED is Razorfish’s annual study charting how technology is changing the way consumers engage with brands. The report, and the blog, are written by Garrick Schmitt, Group Vice President, Experience Planning. Get the PDF.