What a waste!

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In large organizations most of the money paid for projects goes to overcome organizational friction (or bureaucracy). I have seen organizations where as little as 20 percent of the money goes to actually do real work. Seth Godin writes that it is an art and skill to work in an environment like that. In his experience 40 percent of the fee is for the work and 60 percent to lubricate the system. It is a huge waste and waste is not an art or skill. I wonder if there is a way to reduce the waste of organizationa fiction.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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