Daily Writing Habit!
daily writing habitOne of the most valuable habits you can have!

To help you get started we have created a 30-day email program that will help build your habit. Every day for the next 30 days we will send you a writing prompt. As this is a social media and content marketing site we’ll send you prompts about these topics. But occasionally we add some free writing and other stuff, too. Sign up for your 30-day writing challenge.

What Is the Social Media Value of Deal Hunters

Social media deal huntersWhen we are creating social media presence for out clients we try to attract the people who are true fans of the brand. We could get 10 or 20 times more following if we would concentrate on the deal hunters and people who want to get something free.

One of my colleagues argues that the value of deal hunters is in being a marketing mule for the brand in the hopes of winning something or getting a special deal. I on the other hand tend to think that this costs money and attracts people who have only a short term value for your marketing efforts. This also inflates the followership and gives you the impression that you are getting real results.

It is really hard to put a ROI number on some social media activities but you should have at least some kind of value flow in mind when planning you campaigns. For example: effort is made to engage followers and fans, fans talk about brand on the Facebook page (or Twitter), prospects are influenced, sale is made.

Please let me know, what do you think is a good way to know if your social media activities are contributing to the bottom line?

___________________
Image credit Sara

Social Media Marketing 2017, PPC on 10+ Platforms.

Social Media Marketing courseLearn how to market via Twitter, Pinterest, Instagram, YouTube, Facebook, Google and more advertising platforms! This must have course has a 4.7 rating out of 1,226 ratings with more than 12 thousand students enrolled.

Take a look at the social media marketing course

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

Leave a Reply

Your email address will not be published. Required fields are marked *

Turn content into leads & sales!

Sign up and get the latest information




 
Sign up for free updates!