Who’s most engaged? The world’s most valuable brands

The world’s most valuable brands. Who’s most engaged? (PDF). There exist thousands of social media channels, each with a slightly different value proposition. It is therefore a daunting task to figure how to objectively evaluate various marketing efforts across all social mediums. The Wetpaint/Altimeter Group ENGAGEMENTdb Report introduces a single criterion: engagement.

The goals of the study were to measure how deeply engaged the top 100 global brands are in a variety of social media channels and, more importantly, understand if higher engagement is correlated with financial performance. We found that not only could we quantifiably measure engagement, we could also understand how more engaged companies tap an engagement mindset to perform better. Below are some of our key findings.

Depth of engagement can be measured.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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