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Why Businesses Need to Blog?

Whenever I talk, write, consult, lecture, I can’t stress enough the importance of blogging for your company or brand. Believe me, it really pays off. I have seen it time and again. If you are still in doubt, here are some reasons to blog:

  • Create an image of an expert
  • Interact with clients and prospects
  • Improve search engine rankings
  • Spread the word
  • Talk about more than just products and services
  • Solve client’s problems
  • Build trust
  • Stay on top of your field
  • Build brand
  • Exercise your creativity
  • Put a human face on your brand
  • Proving ground
  • Foundation for social media activities
  • Differentiate from competition
  • Educate clients, prospects, stake holders
  • Increase traffic
  • Make money

And here is a real life screen shot straight from Google Analytics (points are weeks):

blogging is important Why Businesses Need to Blog?

The increase in traffic was 3 to 4 times and leads grew even more. Not too shabby.

Posted on: January 26, 2011

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3 Responses

  1. Karen March 2, 2011 4:04am

    WoW! I guess that says it all! I’m a new blogger, still getting my feet wet and trying to figure it all out, but lovin’ it!

    Reply

  2. Crystal Awards September 24, 2012 7:07am

    There are some solid reasons listed here that encourage ongoing blogging. The challenge is simply to create relevant content. Thanks for the encouragement!

    Reply

  3. Danielle Bostick December 4, 2012 6:06pm

    Like Karen (below comment), trying to figure it all out.

    Reply

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