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Why Businesses Need to Blog?

Whenever I talk, write, consult, lecture, I can’t stress enough the importance of blogging for your company or brand. Believe me, it really pays off. I have seen it time and again. If you are still in doubt, here are some reasons to blog:

  • Create an image of an expert
  • Interact with clients and prospects
  • Improve search engine rankings
  • Spread the word
  • Talk about more than just products and services
  • Solve client’s problems
  • Build trust
  • Stay on top of your field
  • Build brand
  • Exercise your creativity
  • Put a human face on your brand
  • Proving ground
  • Foundation for social media activities
  • Differentiate from competition
  • Educate clients, prospects, stake holders
  • Increase traffic
  • Make money

And here is a real life screen shot straight from Google Analytics (points are weeks):

Why businesses need to blog

The increase in traffic was 3 to 4 times and leads grew even more. Not too shabby.


Posted on: January 26, 2011

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3 Responses

  1. Karen March 2, 2011 4:04am

    WoW! I guess that says it all! I’m a new blogger, still getting my feet wet and trying to figure it all out, but lovin’ it!


  2. Crystal Awards September 24, 2012 7:07am

    There are some solid reasons listed here that encourage ongoing blogging. The challenge is simply to create relevant content. Thanks for the encouragement!


  3. Danielle Bostick December 4, 2012 6:06pm

    Like Karen (below comment), trying to figure it all out.


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