Why Businesses Need to Blog?

Whenever I talk, write, consult, lecture, I can’t stress enough the importance of blogging for your company or brand. Believe me, it really pays off. I have seen it time and again. If you are still in doubt, here are some reasons to blog:

  • Create an image of an expert
  • Interact with clients and prospects
  • Improve search engine rankings
  • Spread the word
  • Talk about more than just products and services
  • Solve client’s problems
  • Build trust
  • Stay on top of your field
  • Build brand
  • Exercise your creativity
  • Put a human face on your brand
  • Proving ground
  • Foundation for social media activities
  • Differentiate from competition
  • Educate clients, prospects, stake holders
  • Increase traffic
  • Make money

And here is a real life screen shot straight from Google Analytics (points are weeks):

Why businesses need to blog

The increase in traffic was 3 to 4 times and leads grew even more. Not too shabby.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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3 Responses

  1. Karen says:

    WoW! I guess that says it all! I’m a new blogger, still getting my feet wet and trying to figure it all out, but lovin’ it!

  2. There are some solid reasons listed here that encourage ongoing blogging. The challenge is simply to create relevant content. Thanks for the encouragement!

  3. Like Karen (below comment), trying to figure it all out.

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