Why Consumers Friend or Follow Companies
New chart by MarketingSherpa shows what is motivating the social relationship between consumers and brands.
[One] unique driver of social connectedness with companies is to “get to know” the company. Although other aspects of the Internet have already opened this arena up to scrutiny, social media accelerated the ability of individual consumers to monitor, communicate and comment on companies as citizens.
Posted on: January 13, 2010
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