Why Consumers Friend or Follow Companies

New chart by MarketingSherpa shows what is motivating the social relationship between consumers and brands.

social media consumers follow companies

[One] unique driver of social connectedness with companies is to “get to know” the company. Although other aspects of the Internet have already opened this arena up to scrutiny, social media accelerated the ability of individual consumers to monitor, communicate and comment on companies as citizens.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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