Will There Be Timeline for Facebook Pages?

UPDATE: Facebook Timeline for Brand Pages is now live! Read: A View of Facebook Timeline Brand Pages and How to Enable it Right Now

Facebook released its Timeline beta, an update to personal profile pages. Timeline is a great concept and a noticeable improvement over existing user interface. The new design enables you to better express who you are.

But what about brands and Facebook pages. In essence they are also profile pages and the Timeline logic should work there, too. The slogan should read “tell your brand story with new kind of profile”.


Fill this wide, open space with a unique image that best represents your brand. It’s the first thing people see when they visit your page.


Share and highlight your most important posts, photos and events on your brand’s timeline. This is where you can tell your story from beginning, to middle, to now.


Create and display apps that people can interact with and include in their timelines. Now there’s a new class of social apps that let your fans express who they are through interaction with your brand.

Integrating events, locations, check-in into a seamless flow of marketing communication could make your brand a lot more dynamic and engaging.

Please comment, do you think Facebook will change pages to Timeline-like format? What could be the down side?

Here’s how to activate Timeline on your profile.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

27 Responses

  1. Marie says:

    I understand frustration created with landing page no more efficient. I spent hours to set up mine, and now it’s gone!
    But I just attend a webinar lead by a Facebook geek Amy Porterfield and she could give us very nice ways to use the new timeline more efficiently and get around some of the constraints.
    You can create your own tab – now app – to link to your website, promotion, blog. etc. it worth to check it out.

  2. I’m really disappointed we can’t have landing pages anymore. Plus it seems that making a promotial use of the cover is forbidden.

  3. Ciara says:

    Apologies, meant to include a disclaimer that I work for the company that created the countdown!

  4. Ciara says:

    Can’t wait to see what brand pages will look like! In the meantime, here’s a countdown until Facebook Timeline Brand Pages go live, based on the latest rumours. http://facebooktimelinecountdown.com/

    • Alley says:

      Thanks so much. I’m stoked about the timeline for brand pages and looking forward to the launch.
      Is there any way to get a preview of how ours will look?

      Thanks Ciara!

  5. Alley says:

    When, when when will they enable timeline for fan pages?
    I agree, it would dramatically improve our fan pages!!

  6. John Gohde says:

    I have my FB Page set up precisely how I want it!

    No doubt all my FB App would stop working, and the end result would be absolutely horrible, just like my personal profile has become.

    Timeline is a total nightmare. As a result, my personal profile has all but been abandon by me. It is of absolutely no use to me now!

    Thanks to the Timeline Morons at FB, I am ready to pull the plug 100% on Facebook.

  7. Jewelchic says:

    YES YES YES-we need TIMELINE for our “like” pages…REALLY hope this is going to happen. I put a lot more of my stuff on my Jewelchic “like” page

  8. Marie says:

    Thanks for this article, I like it.
    I came across Timeline recently and I liked it right away, so I made my survey and installed on my profile. But having my business page, I really would like to have on pages as well and make it looks like my website. So I’m really expecting that FB will make something soon.
    Look forward to know more!

  9. I love the new timeline, it’s very tumblr-myspace-esque. I agree with the other comments on this board about having it enabled for facebook pages, as it would very well for branded pages.

  10. Love this blog. More good info. I really hope its not true about the profile picks. I dont think facebook should go the way of myspace with templates but it is noce to be able to seperate yourself from others to some degree.

  11. Mike Jackman says:

    Just yesterday I tried to upload a new update fan page profile image and the usual long rectangular graphic that we’ve been using was rejected for the first time [we’ve done this 100’s of times] The Error message said “Image too tall, please upload picture closer to a square” I am assuming this is a dead giveaway that fb will switch everything after the rol lout of normal profile pages. Many businesses use the profile pic to supply information and call to action for the page. i can’t imagine fb taking this away from business branding without allowing the top cover image in Timeline to be applied. Right now however we are in LIMBO!Anybody else experience this? thx

  12. julien says:

    Cannot wait for Timeline for Pages on Facebook, in the meantime, I just wrote that article about Timeline too: http://ow.ly/827Tj

    I didn’t find anything (serious) about Timeline for Pages.
    I hope, if they’ll make that available, that they’ll provide different features depending on the type of pages (artistic, brand etc)

    • Mazcue says:

      I full agree, we need new features for our pages, I like the way that looks the cover, and it could be good for brands, but facebook pages should have more resources to their admins. ¿Which ones? It’s Fb job 😉

  13. heath quinn says:

    TImeline would be a real advance for FB Pages – the format suits Pages better than it does individual profiles, in fact.

    I just went through the craziness of activating beta Timeline for a profile that exists only for its Page, and found, after the fact, that Timeline wouldn’t be applied to the Page.

  14. Max says:

    I would love to have the timeline on pages I hope they do it soon

  15. I’d love to see Facebook allow pages to use the new timeline format. I think potential fans can get a better overview of your brand and company’s “voice” by browsing the pictures, stories and events you deem important. Fingers crossed.

    I’d love to use it for http://www.facebook.com/carcomplaints/

  16. That is definitely an important question. Also, from a social media marketing perspective, how do the changes to personal profiles impact your Facebook strategy?

    With the news feed now combining top stories and most recent stories, it is more important than before to optimize your posts for News Feed ranking.

  17. @alyosha19 says:

    Nice blog. I asked the same question at f8 this past Thursday — Facebook’s response was that there were no immediate plans to roll out Timeline for branded pages.

    My guess for why they’re not doing this now is that they want to see consumer adoption of the profile–many people have been complaining a lot about the changes they have made so far–before rolling this feature out.

    It will probably happen sometime in early 2012.

    • Priit Kallas says:

      Thanks for the information, Alyosha. I think people will mostli like timeline and it seems to match brands’ needs also. Maybe with some tweaks as pages and profiles are also a little different.

    • heath quinn says:

      I resisted the recent changes pretty hard – I almost quit FB. But since I activated Timeline for my personal profile, I’ve been really happy with FB. It may seem counterintuitive that a more complex change would be more satisfying, but the design reflects the real structure of FB so well, that people sense “under the covers”, I think Timeline is going to be well-received.

      Activating Timeline for Pages first would be a smart move. People who maintain Pages are unlikely to be easily intimidated by newness, and they tend to be early adopters, leaders, motivators – they could help “sell” the new format to individuals.

    • Alex says:

      Very good point, that, about early adoption by businesses. Wholeheartedly agree.

  1. March 1, 2012

    […] keskpaiku, kui lansseeriti Facebooki timeline projekt, tegi Priit ratsionaalse prognoosi, et tuleb ka aeg, mil lähevad Facebooki fännilehed üle timeline sarnasele formaadile. Nüüd on […]

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