Women, Social Media and Travel
Sometimes we want to get away from all this. The survey finds that for half of the women “all of this” doesn’t include social media. Women on their Way commissioned a survey of 500 women between ages 18 and 50 with a social media account who have traveled at least once this year. The aim was to find out how they use social media during the trip.
It should come as no surprise that most (93%) of the women in that age group have a Facebook account. Two thirds of the women on Facebook have used it to share travel related information. The most common use of the Facebook is sharing photos and videos (57%) followed by status updates and commentary about the trip (38%).
About half of the women use social media during the trip (46%). I believe that this number is only held back by the technical capabilities and will increase to well over two thirds as soon as most of the older generation cellphones will be replaced by new smartphones. Right now the tools women use to access social media during travel are:
- laptop computers 77%
- smartphones 47%
- desktops 26%
This is a big opportunity for the travel industry. How to engage people during their trips and give them value so they will help spread the word among their friends? There can be a lot of services that can be offered through social media during the trip. Virtual guide, help on points of interest, live help desk, augmented reality, etc. The possibilities are endless and the early adopter can gain a lot of traction before the big players take notice.
Have you spotted any social media activities targeted at travelers?
Image credit Marco Gomes